SQLI, a digital consulting firm, has completed the acquisition of London-based data and AI specialist Station10, expanding its expertise in analytics, data engineering and customer intelligence across its CX, commerce and content portfolio.
Station10 will continue operating under its established brand name, and its leadership team will remain unchanged. The company serves clients including Vue, the British Army, Greene King, Wella, Allianz and Legal & General.
The acquisition builds on a working partnership developed over the past two years and reflects the growing role that data platforms, artificial intelligence, personalisation and real-time insight play in large-scale customer experience and commerce programmes.
Station10’s clients will benefit from access to SQLI’s broader delivery capabilities across Europe and the Middle East. At the same time, SQLI strengthens its expertise in data strategy, analytics and engineering, which are increasingly important for organisations investing in digital growth, customer engagement and performance optimisation.
Station10 has established itself across industries such as retail, travel, financial services and the public sector, helping organisations manage complex digital ecosystems and data infrastructures.
Looking ahead, the two companies plan to expand their combined capabilities within Adobe Experience Cloud projects, integrating Station10’s analytics and data expertise into SQLI-led programmes across international markets.
David Ellis, Founder and Managing Director of Station10, said: “We’ve built real depth and knowledge in data, customer insight and advanced analytics in the UK. Joining SQLI gives us the platform to take that expertise across Europe on larger, more complex programmes – while staying close to the clients and work that built our reputation.”
Erwan Le Duff, CEO of SQLI, added: “This isn’t about adding another capability – it’s about deepening the role data and AI play across everything we deliver. Station10 brings consultancy and analytical strength to help clients better understand and activate their data, their customers and the drivers behind performance.”
