LONDON, UK. June 3rd, 2026 – A new online platform aimed at supporting newly qualified aesthetic practitioners has been launched by business and marketing coach Mike Sherwood, responding to sustained growth in the UK aesthetics sector and a rising number of entrants each month.
MyAestheticsBusiness.com has been developed to help practitioners transition from qualification to establishing viable, structured businesses.
Mike brings more than 25 years of business experience to the venture, including over a decade working within the medical and aesthetics industry. His involvement in the sector began through marketing, before moving into consultancy work supporting clinics, aesthetic practitioners and private doctors. Over the past 12 years, his focus has been on helping professionals move beyond hands-on clinical work into sustainable and scalable clinics.
The launch comes amid an expanding aesthetics market, where increasing numbers of practitioners are entering the profession. Industry estimates suggest that around 1,000 individuals qualify in aesthetics each month across the UK, many of whom face challenges in establishing and growing their own businesses following clinical training.
MyAestheticsBusiness.com has been positioned as a structured resource for this early-stage phase. The platform offers three core areas of support, including access to an online peer and mentor community, a 12-week “Business Launchpad” programme designed to guide practitioners through the initial stages of business set-up, and practical tools such as tailored website development and branding resources.
Mike said the platform was developed in response to a clear gap between clinical training and business readiness. “Each month, a significant number of practitioners gain their qualifications, but there is often limited support when it comes to launching and managing a business,” he said. “The platform has been designed to provide structure at that point, helping individuals move from qualification into the early stages of operating effectively.”
Alongside the initial launch support, the platform also includes a “Growth Accelerator” programme aimed at practitioners looking to develop their businesses beyond the start-up stage. This reflects a model intended to provide continuity as businesses evolve, rather than a single point of intervention.
The initiative differs from traditional marketing or digital agencies by focusing specifically on the operational and commercial realities faced by newly qualified aesthetic professionals. Its design has been informed by Mike’s experience working directly with clinic owners and practitioners, identifying common barriers including pricing strategy, branding, client acquisition and long-term business planning.
The emphasis on structured guidance reflects wider trends within the sector, where regulatory scrutiny and competitive pressures are increasing the importance of professionalism and sustainable business models. As more practitioners enter the field, the need for clarity around business practices and patient engagement continues to grow.
While the platform is initially focused on supporting UK-based practitioners, Mike Sherwood has indicated that the model has relevance beyond the domestic market. Drawing on the global nature of the aesthetics sector, he has identified potential for expansion into established markets such as the United States and Australia, where similar patterns of practitioner growth and business challenges exist.
Outlining his longer-term plans, Mike said: “The UK is the starting point, but we are already seeing comparable demand in markets such as the US and Australia. As the sector continues to grow internationally, there is a clear opportunity to extend this model into those regions in the future.”
As the aesthetics sector continues to expand, initiatives such as MyAestheticsBusiness.com are set to play a major role in shaping how new entrants navigate the transition from training to practice. With demand for non-surgical treatments showing sustained growth, the ability for practitioners to build stable and well-run businesses is expected to remain a key consideration for the industry.
