ZURICH, SWITZERLAND, July 28, 2026 – Miles & More, the Lufthansa Group’s loyalty programme, has partnered with Pointspay to introduce a new way for members in Switzerland to use their miles while shopping online. Through Pointspay’s M&Pay payment solution, members will be able to earn and redeem miles instantly during checkout, making loyalty rewards a seamless part of everyday purchases rather than something reserved solely for travel.
M&Pay enables Miles & More members to collect and redeem miles in real time with participating retailers during the payment process. Members can choose to pay entirely with miles or combine miles with cash in a single transaction, offering greater flexibility at checkout. By bringing loyalty rewards directly into the purchasing journey, the partnership enhances the value of the programme for members while helping merchants engage with an audience that is both travel-focused and highly engaged.
The collaboration combines the reach of the Miles & More programme in Switzerland with Pointspay’s expertise in integrating loyalty rewards into online payment experiences. Members benefit from a smooth and rewarding checkout process, while merchants gain access to a customer base motivated by loyalty incentives and repeat engagement.
Katrin Jüttner, Head of Partner Sales & Ambient at Miles & More, said: “Our members are among the most engaged loyalty participants in Europe, and they deserve a programme that delivers value beyond the flight. With Pointspay, miles are brought directly to checkout, enabling instant earning and redemption during everyday shopping.”
Dominic Hofer, CEO of Pointspay, added: “Miles & More is one of the world’s best-known loyalty programmes, and we are delighted to support the next stage of its development. Integrating M&Pay into merchant checkouts makes miles more useful in everyday life, creating meaningful value for members, merchant partners and the programme itself.”
Key benefits of the partnership
Earn and redeem miles at checkout
Miles & More members can collect miles on eligible purchases and redeem them instantly at participating merchants. They can choose to pay entirely with miles or use a combination of miles and cash, all within the merchant’s existing checkout experience through M&Pay.
Making rewards part of everyday shopping
The partnership extends the value of the Miles & More programme beyond air travel, allowing members to earn and spend miles across an expanding range of retail, fashion, lifestyle and travel brands.
Helping merchants reach valuable customers
Retailers gain access to a highly engaged, loyalty-driven customer audience while benefiting from joint marketing opportunities with Miles & More that help connect their brand with members at the point of purchase.
Creating stronger customer loyalty
By offering flexible payment options through M&Pay, merchants can improve the checkout experience, encourage higher conversion rates, increase average basket values and build stronger long-term relationships with customers through repeat engagement.
