The popular DIY and creative entertainment brand is now available to UK and Irish audiences through Samsung TV Plus, offering free, subscription-free access to its content.
LONDON, UK, October 27, 2026 – TheSoul Group, a global digital entertainment company, has expanded the availability of its popular 5-Minute Crafts (5MC) brand with the introduction of a dedicated channel on Samsung TV Plus in the UK and Ireland. Starting October 27, viewers in both markets can access the brand’s creative projects, practical tips and entertainment programming through Samsung’s free, ad-supported streaming television (FAST) service, without needing a paid subscription.
Recognised globally for its accessible DIY tutorials and imaginative everyday solutions, 5-Minute Crafts offers entertainment suitable for audiences of all ages. Its arrival on Samsung TV Plus provides viewers across the UK and Ireland with a convenient way to discover and enjoy the brand’s content through a continuous television viewing experience.
As one of YouTube’s most popular entertainment brands, 5-Minute Crafts has attracted more than 400 million subscribers across its channels and produces content in 20 languages. Its success in streaming was further recognised at the 2026 TellyCast Digital Video Awards, where it received the FAST Channel of the Year award.
The UK and Ireland rollout represents another milestone in TheSoul Group’s ongoing relationship with Samsung TV Plus. The companies previously worked together to introduce 5-Minute Crafts to television audiences in several European and Latin American markets, establishing a foundation for further international expansion.
Jonathan Shrank, VP of Streaming & Content Partnerships at TheSoul Group, commented: “5-Minute Crafts already has a huge following in the UK and Ireland. Now those fans can watch this beloved content on the biggest screen in the house. Samsung TV Plus helped prove that 5-Minute Crafts works as a lean-back TV experience and has been a strong partner across a number of territories, so bringing the channel to these markets was the natural next step.”
Chris Gregory, Head of Content Development at Samsung TV Plus EMEA, added: “5-Minute Crafts has built a huge audience by making creativity accessible and entertaining. We’re delighted to expand our partnership with TheSoul Group to bring the channel to Samsung TV Plus viewers in the UK and Ireland. Its mix of imaginative projects and everyday ideas is a great addition to our line-up, giving viewers more to discover and enjoy, subscription-free.”
