To mark National Apple Day on 21 October, the National Association of Cider Makers (NACM) is paying tribute to the pubs that keep cider at the centre of the nation’s social life and hospitality sector, as the final apples of the season are pressed across the UK.
In traditional cider-making regions such as the South West and West Midlands—and increasingly beyond—producers are concluding this year’s harvest, transforming the final apples into the diverse selection of ciders enjoyed in pubs across Britain. From household favourites to distinctive regional labels, the variety reflects the craftsmanship and creativity that define the cider category.
“Every glass of cider starts with an apple, but it’s in the pub that the journey truly comes to life. From growers to cider makers and the thousands of people working in hospitality who bring those pints to customers, our industry works together to deliver great-tasting ciders all year round. National Apple Day is a moment to celebrate that partnership and to recognise the pubs and people who keep cider at the heart of British hospitality.” Mark Hopper, Public Affairs Director, National Association of Cider Makers (NACM).
Cider remains one of the cornerstones of the pub trade, generating more than £2 billion in on-trade sales and supporting around 50,000 hospitality jobs nationwide. Its success is built on collaboration—linking agriculture, production, logistics, and service to deliver quality, authenticity, and enjoyment to every pint.
This year’s harvest has delivered excellent apple quality across the board, giving producers confidence in the blends that will define the year ahead. From well-known national brands to artisan producers, cider continues to thrive as a dynamic, forward-looking category for today’s consumers.
Hopper added, “The connection between orchards, cider makers and pubs is what makes this category so distinctive. Every pint served in a pub tells part of that story, one of people, place and pride.”
Proudly made in the UK, the cider industry partners with over 300 growers who cultivate apples on 15,000 acres of orchards, supporting British farming and manufacturing. The result is a true home-grown success story—one that sustains employment, skills, and community spirit from the orchard to the pub.
