Daniel and Rachel Wu, who run a Tax Assist franchise in Bexley, have introduced a new coaching venture aimed at helping family-run businesses strengthen their financial confidence and performance.
The new company, Success Elevation Coaching, is based on Rachel’s book ‘Success Mindset, a 40-day diary’, which was created to reduce anxiety around business finances and decision-making.
Rachel Wu said: “We found out about 80 per cent of our clients don’t know if they are really making a profit or not because they are too scared to look at their numbers.
“We recently had a client who was due a refund from HMRC. I asked if he had received the money and he said ‘I have no idea. I don’t normally check my bank account because I am so scared’. That’s the time we have to say ‘why don’t we have a conversation, let’s sit down, have a chat, look into your business and see what is really happening and where we can support you’.”
Rachel has sold her bubble tea franchises to focus fully on the coaching initiative.
Daniel described the aim of the new service as providing broader guidance beyond compliance work. “Success Elevation Coaching was born seeing the need of supporting clients not only with accounts filing, but also offering a holistic approach that encompasses tax planning, business consulting and strategies for growth and scaling,” he said.
The couple’s outlook has been shaped by their years working as missionaries in Africa and Asia, where they developed a commitment to using business success for social impact.
“Research shows that once you get to around £60,000 a year, your life really does not change that much after that,” said Rachel. “Your happiness does not change much. It is not about money, it is about what you do with it, how you can impact and empower other lives.”
She recalled experiences in Uganda that influenced their long-term goals. “A lot of the kids there never go to school – they are getting up at 4am and carrying jerry cans of fresh water for two hours,” she said.
“You see something like that, and you start to wonder what is wrong with the world, what are you going to do about it? That is why we started our businesses in the first place – we plan to go back to these places and help to build new water pumps, new schools and homes.”
Daniel said his own motivation stems from his family background. “My mum came to the UK from Hong Kong, managed to open two takeaways and put all three kids through university.
“Part of the reason I became an accountant was so I could help other people like her and their families – what would my mum have been able to achieve if she had had someone like me to help her?
“People tend to do things on their own, but you don’t have to. We can help you go faster, we can tell you what the potholes are along the way because we have got that experience.”
Further details are available at the Success Elevation Coaching — Transform Your Mindset & Life.
