EAST SUSSEX, UK, June 25, 2026 – With soaring temperatures returning across the UK, Albert Bartlett is encouraging shoppers to rethink the humble potato as a simple way to save money during the warmer months. From reducing food waste to helping with picnics, skincare and even soothing sunburn, potatoes offer a range of practical benefits. The key, experts say, is making sure they are stored correctly.
For many years, potatoes were commonly kept in a cool, dark cupboard. However, updated scientific advice recommends storing them in the fridge instead. Doing so can keep them fresh for up to three times longer, helping households waste less food. Despite this, research shows that 80 per cent of consumers are still unaware of the latest guidance*.
Warmer weather causes fresh produce to spoil more quickly, with the average family throwing away around 30 per cent more food in summer than in winter. By refrigerating potatoes correctly, households could save around £25 over the course of the summer.
Consumers are also encouraged to make sure their fridge is operating between 3°C and 5°C, the ideal range for extending food freshness and limiting bacterial growth. Many household fridges are currently set around two degrees warmer than recommended.
Molly Borys, from the UK’s number one fresh potato brand Albert Bartlett, said: “Potatoes are far more than a nutritious staple. They can solve a surprising number of everyday summer challenges. Storing them correctly means families can enjoy their potatoes for longer while reducing waste.”
She added: “It’s important people understand the latest storage advice so they can make their food go further and keep more money in their pockets.”
Consumer expert Kate Hardcastle MBE said: “When budgets are stretched, it’s often the small changes that have the greatest impact. Getting more value from everyday groceries can make a real difference.”
She continued: “Potatoes remain one of Britain’s most affordable and versatile ingredients, yet too many still end up in the bin. Better storage and smarter use can help families reduce waste and lower grocery bills throughout the summer.”
Albert Bartlett also highlights several alternative uses for potatoes beyond cooking. They can help soothe sunburn, brighten under-eye skin, polish shoes and stop glasses or goggles from misting up.
Frozen potatoes can double as ice packs to keep packed lunches cool, while whole potatoes can also be used for rooting plant cuttings.
