LONDON, UK, July 13, 2026 – Haier is broadening its presence in the UK consumer electronics sector with the introduction of a new range of smart televisions. The launch strengthens the company’s vision for a connected home by adding premium entertainment products to its growing portfolio of smart appliances, giving consumers more ways to integrate technology throughout the home.
The new television range features three key series: the QLED S90, QLED S80 and 4K LED UHD K85. Designed to suit a variety of households and room sizes, each model combines high-quality picture performance, an advanced smart operating system and contemporary styling.
Every model in the range includes Fire TV and Freely, giving users quick access to popular streaming services such as Prime Video, Netflix and YouTube. Viewers can easily move between live television and streaming content without requiring a traditional aerial connection, while built-in Alexa voice control makes navigation simple and convenient for all users.
The new televisions are designed to enhance everyday viewing while remaining intuitive and easy to use, regardless of age or technical experience.
Steve MacDonald, Business Director at Haier, said: “The launch of our new TV range marks an exciting step forward for Haier as we continue to expand our connected home ecosystem. With the S90, S80 and K85 series, we’re bringing together premium picture technology, powerful performance and elegant design to create TVs that truly elevate the home entertainment experience.
“As consumers increasingly look for technology that works seamlessly within the modern home, this launch represents an important milestone for the brand. We’re excited to introduce televisions that not only deliver cinematic viewing and next-generation gaming performance, but also reflect Haier’s commitment to innovation, quality and the future of the connected home.”
Across the range, Haier has focused on delivering a premium entertainment experience. Its AIPQ (Artificial Intelligence Picture Quality) technology automatically adjusts colour, contrast and image clarity in real time, helping to produce consistently vibrant and detailed visuals across a wide variety of content.
The viewing experience is complemented by audio tuned by KEF, delivering rich, immersive sound designed to create a more engaging entertainment environment.
The introduction of the new television range is another milestone in Haier’s wider strategy to develop a fully connected home ecosystem. By complementing its existing portfolio of smart appliances, the televisions bring together entertainment, connectivity and everyday convenience in a single connected experience.
Available in multiple screen sizes with premium display technologies and modern styling, the new Haier TV collection offers solutions for every type of living space, from smaller bedrooms to dedicated home cinema rooms.
For more information, visit www.haier-europe.com.
