Carpets Online has officially launched, marking a significant step forward for S&R Carpets, the family-run flooring business with over 40 years of heritage in West Yorkshire.
The move into e-commerce follows years of rising demand from customers across the UK. Buyers regularly travelled from cities such as London, Birmingham and Manchester, attracted by the company’s reputation for quality, service and competitive pricing. Strong recommendations and repeat custom made it clear that customers wanted the same experience without the need to travel.
From humble beginnings as a single shop, the business has expanded into four successful retail locations across West Yorkshire, defying industry trends that have seen many independents struggle. As shopping habits increasingly shift online, the launch of a dedicated digital brand became the logical next step.
Carpets Online debuts with a curated selection of bestsellers and exclusive designs, all ready for dispatch within 36 hours. This ensures fast, reliable delivery while maintaining competitive prices. Standard delivery times are three to five working days across England and Wales, and four to seven days for remote regions. On several occasions, customers have even received their orders the following day after being let down elsewhere.
The range features popular collections such as Dreams, known for its luxurious 20mm soft pile, as well as the SCS Olympia and Supreme ranges, favoured for their value and colour choice. Pricing is significantly lower than many competitors, with one product offered at £17.97 per square metre compared to £33.99 elsewhere. Exclusive manufacturer-sourced ranges, including Richmond Deluxe and Dreams, are also available online.
Grey continues to dominate colour preferences, while beige is expected to return to popularity in 2025. Herringbone vinyl remains the top choice for kitchens and bathrooms. Many customers seek luxury options, including thick bedroom carpets and ultra-soft textures. Around 30% of customers are landlords or developers who rely on Carpets Online to manage full flooring projects. LVT flooring is also growing in popularity and will be a major focus for the company in 2026.
A salesperson from Carpets Online said: “Customers using the new site are already praising the personal service the team provides, which is reflected in our great reviews on Trustpilot. Rather than relying solely on online chat, staff regularly call customers to help them choose the right flooring for their home. Buying flooring is an emotional decision for many people, and speaking to a real person makes the experience easier and more reassuring.”
To support this nationwide expansion, the business has invested significantly behind the scenes. This includes moving into a new 9,000-square-foot warehouse, expanding logistics partnerships and recruiting additional staff, with a strong focus on local employment. The long-term ambition is to become a nationally recognised brand built on service, transparency and value.
To celebrate the launch, customers can use the WINTER2026 code at checkout for a limited-time discount. Mailing list subscribers can also access additional savings of between five and fifteen percent, depending on order value.
