STOKE-ON-TRENT, UK. October 12th, 2026: bet365 has been recognised as the UK’s Best Casino App in the Eilers & Krejcik 1H26 Product Analysis Testing. The achievement celebrates the platform’s strong mobile experience, extensive gaming selection and continued focus on innovation, following the recent launch of its refreshed ‘We Know Betting’ brand platform.
The award reinforces bet365 Casino’s commitment to providing a premium mobile gaming experience. With a broad range of innovative slots, immersive live dealer games, exclusive titles and intuitive navigation, the app continues to deliver a compelling digital entertainment offering for players across the UK.
The recognition also demonstrates how the ‘We Know Betting’ platform reflects the company’s established industry knowledge, authority and enthusiasm for betting and gaming. These qualities are evident in the casino app’s sophisticated design, comprehensive safety measures and personalised gameplay features.
bet365’s Alex Sefton, Global Chief Marketing Officer, said:
“Being named the UK’s best casino app is a tremendous honour and a testament to the hard work of our teams across the board.
“Backed by unrivalled industry expertise and a true understanding of what makes a phenomenal gaming experience, this award is just the start as we continue to demonstrate that ‘We Know Betting’.”
Drummond Central Creative Director, Kevin Lynn, said:
“Saying you know what customers want is easy. Proving it is harder. Being named the UK’s Best Casino App, together with our latest advert, does exactly that, showing how years of experience shape a product built around its customers. That’s what ‘We Know Betting’ is all about.”
As the mobile gaming sector continues to advance, bet365 remains committed to exploring new possibilities in technology and entertainment while prioritising a secure, engaging and responsibly managed player experience.
For more information about bet365 Casino and to download the award-winning app, visit https://casino.bet365.com/home.
