Founder James Demetriades launches three premium leather essentials following 18 months of product development, testing and meticulous refinement.
LONDON, UK, 15 October 2026: ZAROS, the luxury leather goods brand founded by entrepreneur James Demetriades, has unveiled Drop 001, its debut collection of three everyday essentials: the Vault Duffle, the Momentum Sling and the Ritual Wash Case. Designed for ambitious men committed to raising their own standards, the collection combines considered design with practical functionality for life across work, training and travel.
The collection represents 18 months of development, with each product undergoing multiple rounds of sampling and evaluation. From the selection of leather to proportions, stitching and finishing, every element was assessed and refined throughout the process. Samples that failed to meet the brand’s expectations were returned for further development, ensuring each piece met its intended standard. The finished collection features full-grain leather, discreet branding and a lifetime guarantee.
At the heart of ZAROS is the belief that everyday essentials should reflect the person carrying them and the ambitions driving them forward. While much of the luxury industry focuses on the visible rewards of success, ZAROS places greater emphasis on the work that comes before it. Its brand philosophy, Carry who you’re becoming, celebrates the early mornings, difficult decisions and personal discipline that shape long-term progress.
ZAROS is designed for founders, entrepreneurs and driven individuals building towards their next goal. Whether heading to the gym, working from an office or coworking space, or travelling between destinations, the collection is intended to offer versatile pieces that fit naturally into demanding routines and are made to last.
James Demetriades, Founder of ZAROS, said: “I spent 18 months on three products because I wasn’t willing to put my name on anything I wouldn’t carry myself. We sampled, we changed things, we sent pieces back and we went again until every detail felt right. ZAROS is for the man who is still building. He’s putting in the hours before anyone sees the results, and he deserves something that carries that standard with him. If I wouldn’t be proud to carry it, I wouldn’t ask you to invest in it.”
Drop 001 is available now in two colourways: Obsidian Black and Legacy Blue. The Vault Duffle retails for £450, the Momentum Sling for £230 and the Ritual Wash Case for £90.
Explore the full collection at shopzaros.com and follow ZAROS on Instagram at @shopzaros.
ENDS
