Digital publisher SheerLuxe has taken centre stage at two of the UK’s most prestigious media awards, winning ‘Best Online Brand’ at the AOP Awards and ‘Digital Brand of the Year’ at the PPAs. In addition, editor-in-chief Charlotte Collins secured the AOP’s ‘Editor of the Year’ title, highlighting her leadership and editorial innovation.
SheerLuxe, which began in 2007 as an online directory launched by Georgie Coleridge Cole, has become a top-tier lifestyle destination for fashion-forward and digitally engaged audiences. These recent wins validate the brand’s evolution into a standout player in the digital publishing space.
With a growing reputation for audience-centric content, SheerLuxe has grown its digital footprint to 5.5 million users by 2024—an extraordinary 266% increase in just two years. By prioritising direct audience relationships and data-driven insights, the platform continues to outperform more traditional competitors.
Its multi-channel publishing model has played a critical role in this rise. Newsletter engagement has been especially strong, with 560,000 subscribers, a 62% open rate, and a 9% click-to-open rate. Around nine in ten subscribers engage with the platform at least three times weekly.
Social content remains a growth driver. SheerLuxe’s behind-the-scenes videos have reached 3.4 million views with 192,000 likes, and TikTok followers have jumped by over 2,700% since mid-2022. Instagram, too, saw impressive momentum, growing by 149% this year.
At the core of SheerLuxe’s success is its talented team and people-first approach. Editorially, the brand delivers sharp, stylish and relevant content across multiple formats and platforms. This ethos is exemplified in Charlotte Collins’ editorial leadership, which earned her this year’s AOP ‘Editor of the Year’.
Charlotte’s direction has not only elevated SheerLuxe’s editorial standards, but has also shaped the brand’s broader commercial strategy—developing partnerships, growing reach, and innovating across new channels. Her style is anchored in insight-led content that resonates deeply with a modern, digital-first audience.
With a bold editorial vision, growing revenue diversification, and strong brand loyalty, SheerLuxe is not just adapting to digital publishing—it’s defining where it’s headed.
Georgie Coleridge Cole, founder and CEO, commented:
“Eighteen years since we launched, it’s incredibly rewarding to win ‘Best Online Brand’ at the AOP and ‘Digital Brand Of The Year’ at the PPAs. Our team works tirelessly to grow our network and achieve commercial success while consistently delivering best-in-class online content. This award is a huge testament to the brand we’ve become.”
Charlotte Collins, editor-in-chief, added:
“I’m thrilled to have been selected as AOP’s ‘Editor of the Year’. Spending every day working with the hardest-working team is the most rewarding part of the role, and I’m thrilled that our dedication to creating exciting, engaging digital content has been recognised.”
