A family-run gin producer in Kent has announced a new membership programme following its highest monthly sales to date in December 2025.
Jonomade Gin, established in 2018, is introducing the subscription alongside four forthcoming limited-edition releases. Members will also have the opportunity to contribute to future recipe development, with places limited to 24 participants.
Founder Matt Blackmore said: “We are delighted to announce our new membership subscription, which coincides with four limited editions that we have ready to launch. I am also working very, very hard on a zero alcohol option that accurately replicates the alcohol version.”
The company name reflects the four members of the Blackmore family – Josh, Noah, Matt and Debbie – while its circular logo represents the family’s UK and New Zealand roots.
The idea for the business emerged after Josh sustained a serious knee injury that prevented him from starting a sports degree in Auckland. As he considered alternative paths, the family began exploring new ideas.
Matt described the moment that shaped their product concept: “I suggested we go for a drink and Josh bring his notepad to discuss ideas,” he said.
“We went to bar and ordered a couple of G+Ts. The newbie behind the bar poured the full 200ml bottle of tonic into a single measure of gin. He destroyed the drink, but he did, unwittingly, give us our USP. What if we could make a flavour-packed gin that stood up to any mixer – or, indeed, a heavy-handed barman?”
The family relocated to the UK in early 2018 and began distilling at their Sevenoaks base in August 2019.
“We knew what we didn’t want to be,” said Matt. “A lot of businesses and products want to be all things to all people, but actually I don’t want to be in Wetherspoons. Every category I can think of is moving from the middle ground to either end of the spectrum between convenience and value or ‘I’m getting a real, genuine experience so I’m going to pay for that’. You have either got Amazon or you have got Fortnum and Mason.”
The pandemic slowed progress, prompting Matt to take other work while reassessing the business direction.
“And we successfully turned our business into a hobby,” said Matt.
Despite the challenges, the brand continued to gain recognition through industry competitions.
“I had entered the gins into the London gin competition through 2020-22 and each of our brands won medals every year,” said Matt. “The people coming into the distillery loved our story, loved what we were trying to do. It just seemed a shame to leave it all behind.
“So last year I gave up full-time work, reset the business, and looked at upskilling, because perhaps I did not have the skills as an entrepreneur that I thought I had. We had our most successful month ever in December 2025. The reason I know we are on the right track is Noah said to me ‘You are more like Dad now,’ – so the years of struggle are leading to good things, and not just from a business perspective.
“We have put ourselves in this amazing position where we have got wonderful products, we have got unbelievably loyal customers, both from a business-to-business perspective but also consumers coming to the distillery regularly.
“I feel like we are about to become an overnight success that has been years in the making.”
Further information is available at jonomade.com.
