BearJam has seen a strong rise in requests for AI-generated video content, increasing from one project in April 2025 to twelve by January 2026.
The award-winning London company offers both traditional filming and AI-based production and works with clients across a variety of sectors.
AI-related briefs were rare at the start of the period, but demand grew steadily through 2025, with the most rapid growth occurring towards the end of the year.
Conventional video commissions have remained consistent, showing that AI services are being added alongside existing production rather than replacing them.
Industry data reflects a similar pattern. According to Fiverr’s Fall 2025 Business Trends Index, demand for freelancers with AI video expertise rose by 66% in the six months before December 2025.
This growth indicates that businesses are moving beyond experimentation and embedding AI video into their operational planning.
The availability of generative AI tools is also changing perceptions of cost, allowing more organisations to use video as part of their communications.
These developments are influencing how production teams structure their services and allocate resources.
Tristan Harrison, MD at BearJam, says, “This surge has signalled a sharp shift from experimentation to real-world adoption, and we’re having to resource our team accordingly.”
The rise of AI-driven briefs is prompting agencies to reassess their traditional production models.
At BearJam, this has included:
- Signing AI-specialist film directors
- Recruiting additional full-time AI artists and creative technologists
- Rise in visual effects compositors
AI tools are now being used to support initial ideation, refine messaging frameworks, and explore audience insights before campaigns enter full production.
BearJam has also recently produced fully AI-generated videos, including an AI car advertisement and various other campaigns and promos, with no or significantly reduced need for traditional shoots.
This means the AI approach can now enable quicker development, greater alignment between strategy and execution, and reduced risk of misdirected creative investment.
The production company says the trend reflects wider changes across the marketing and creative industries, as brands seek more efficient ways to compete in saturated digital environments.
“AI is no longer a test-and-learn tool for many businesses,” added Harrison. “It’s becoming a standard component of how campaigns are scoped, evaluated, and delivered. Agencies that don’t adapt could fall behind.”
While AI continues to play a growing role, BearJam emphasises that human expertise remains central to successful creative production.
“Combining this technology with expert creatives is essential to creating fast, smart, and seamless video, without it being mechanical and lifeless. Strategic oversight, brand understanding, and creative judgement stay with the humans to make sure AI-informed briefs translate into effective real-world campaigns.”
The team at BearJam expects demand for AI video briefs to continue to play a major role throughout 2026 and is excited to see how it will reshape the video production landscape.
