SWINDON, UK, June 30, 2026. Q:chi, a UK enterprise software provider focused on marketing operations automation and channel partner incentive management, is celebrating 25 years in business. Since launching in 2001, the company has grown into a trusted technology partner for enterprise organisations around the world.
Established in 2001 by CEO Greg Evans, Q:chi, has become a trusted partner for many of the world’s leading enterprise brands. During the past 25 years, the company has earned a reputation for long-term customer relationships, specialist expertise and technology that unifies marketing, finance and procurement through a single source of truth.
Q:chi was founded during the dot-com era after Greg Evans recognised a need for better ways to manage channel partner marketing investment within enterprise organisations. The company developed a cloud-based platform before cloud software became a widely used term, focusing on user-friendly tools that captured financial data while supporting governance through structured approval workflows.
As the business expanded across multiple industries, Q identified common operational issues affecting marketing teams. Lengthy approval processes, disconnected financial information, fragmented budget management and limited visibility between marketing, finance and procurement were recurring challenges. In the early 2010s, the company transformed these insights into its own dedicated software platform.
Today, Q:chi, offers two flagship platforms. Q:chi) Harmoni supports marketing operations automation by providing enterprise marketing, finance and procurement teams with real-time visibility into campaign planning, budget allocation, spend management and performance reporting. Q:chi) Affiniti automates channel partner incentive programmes, including MDF, co-op funds, rebates, deal registration and claims processing, supported by partner self-service, automated workflows and AI-powered fraud detection.
Q:chi, has supported organisations across technology, financial services, payments, automotive, hospitality, FMCG and food and beverage industries, with many customer relationships lasting more than a decade.
Greg Evans, CEO and Founder of Q, said: “When I started Q:chi, I wanted to build a company that would last. Having witnessed the mayhem of the dot-com boom and bust, I wanted Q to be the opposite. Twenty-five years on, I am proud that we have stayed true to that. We have navigated the financial crisis, the explosion of cloud computing and now we are embracing the AI era. Through all of it, we have kept investing in our platform, our people and the relationships that matter. The fact that so many of our clients have stayed with us for years is the thing I am most proud of.”
Looking to the future, Q:chi continues to invest in AI-powered functionality across both Harmoni and Affiniti, building on 25 years of experience in marketing operations and channel programme management.
Headquartered in England, United Kingdom, Q:chi supports enterprise organisations across global markets.
