A decade after founding Blesatech Consultancy Services, Dr Sariki Abungwo is introducing a new approach to business growth aimed at helping entrepreneurs move beyond the constant pursuit of new customers. The company’s tenth anniversary coincides with the launch of Infinite Business Growth Systems (IBGS), a proprietary methodology developed by its founder and CEO to connect marketing, technology and business strategy.
The launch reflects the transformation of Blesatech from its beginnings as an IT consultancy in Cameroon into a UK-based business consultancy offering a wider range of solutions for entrepreneurs.
For Dr Abungwo, the ten-year milestone is also an opportunity to recognise the experiences, challenges and personal influences that have shaped his progress as a business owner.
Blesatech was originally founded in Cameroon and takes its name from Dr Abungwo’s mother, Blessing, who inspired his entrepreneurial ambitions. When he moved to the UK in 2017 to pursue further education, he continued building the business, expanding its activities beyond its original IT-focused services.
The consultancy now provides an integrated range of support covering business strategy, website creation, digital marketing, customer relationship management and automation, helping businesses improve how they attract and manage customers.
Through working with entrepreneurs, Dr Abungwo noticed that many businesses were experiencing similar difficulties. Although considerable effort was being spent generating interest and attracting leads, the systems required to turn those opportunities into paying customers and secure ongoing business were often missing.
“Many business owners aren’t struggling because they lack ambition or aren’t working hard enough,” said Dr Abungwo. “Businesses are constantly chasing leads, following up with prospects and wondering where their next customer will come from. I believe they deserve systems that help them grow without everything depending on their daily efforts.”
His response was to develop Infinite Business Growth Systems, drawing on his experience of running a business over the past decade and his professional background in technology and digital transformation.
Dr Abungwo is a Fellow of the British Computer Society and a member of Forbes Coaches Council. His work focuses on helping businesses make better use of technology and innovation to support commercial development.
The IBGS methodology is structured around six connected areas: Reliability, Reputation, Readiness, Reach, Resell and Remarketing.
These principles provide a framework for managing the complete business growth process, from building a credible reputation and attracting potential customers to converting enquiries, developing customer relationships and encouraging repeat purchases.
“Having more followers doesn’t necessarily mean having more customers, and having more customers doesn’t automatically mean having a more profitable business,” Dr Abungwo explained.
“The real opportunity lies in connecting the systems that attract customers, convert their interest into sales and keep them coming back. That’s what Infinite Business Growth Systems is designed to help businesses achieve.”
The approach differs from services that concentrate solely on advertising, marketing or lead generation. Instead, it examines the entire customer experience and brings together business planning, technology and customer relationship systems to create a more joined-up growth strategy.
IBGS also provides the foundation for dedicated Blesatech services such as Socials That Sell, which helps organisations turn social media interest and engagement into business opportunities.
To accommodate different business requirements, Blesatech will deliver the methodology through a range of options, including training and educational programmes, coaching, guided implementation and done-for-you services.
This flexible approach is intended to help entrepreneurs identify their particular barriers to growth before deciding which solution is most suitable, rather than applying the same package to every business.
With Blesatech now entering its second decade, Dr Abungwo is keen to build on the foundations established since the company’s creation.
“What began as an idea inspired by my mother has grown into something much bigger,” he added. “Ten years in business has taught me that success isn’t simply about how quickly you grow. It’s about the value you create, the people you serve and whether what you’re building can last.”
“Looking ahead, my vision is to help more entrepreneurs move from constantly chasing their next customer to building businesses that grow more consistently, predictably and profitably.”
Business owners can explore the new methodology and discuss their individual requirements through a strategy consultation being offered by Blesatech as part of the launch.
Further information about Infinite Business Growth Systems and consultation bookings is available at www.blesatech.co.uk.
