OXFORD, UK. July 14th, 2026 – An Oxford-based digital product company that has spent more than 30 years helping organisations navigate successive waves of technological change has launched a new AI integration service.
OWA, founded in Oxford in 1995, and serving clients across the UK has announced the launch of its AI Integration service following the successful delivery of several client projects behind the scenes.
The service is designed to help businesses and charities realise the benefits of artificial intelligence without losing sight of the human element.
It builds on OWA’s established expertise in web application development, mobile app development and digital platforms, offering organisations practical ways to integrate AI into existing systems, workflows and knowledge bases.
The launch comes at a time when many organisations are struggling to separate genuine opportunities from the growing hype surrounding artificial intelligence.
Having witnessed and adapted to every major technology shift of the last three decades – from the rise of the web and content management systems to mobile, social media and cloud computing – OWA believes the same principles that have guided successful digital projects since 1995 remain as relevant as ever.
Rather than treating AI as a standalone solution, OWA helps clients identify where the technology can create measurable value while maintaining appropriate human oversight and governance.
The new AI Integration service includes workflow integrations which connect AI models to existing systems and data sources to complete defined tasks behind the scenes. These work alongside agentic systems which allow AI to carry out a series of pre-defined activities within structured, human-supervised processes, and Retrieval-Augmented Generation (RAG) – creating bespoke AI assistants trained exclusively on an organisation’s own content, data and knowledge.
OWA’s team supports clients through the full process, including data preparation, technical implementation, security considerations and ongoing governance.
The service is underpinned by the company’s ISO 27001-certified approach to information security, ensuring that robust safeguards and human oversight remain central to every project.
Mark Hall, Founder of OWA, said: “Artificial intelligence is one of the most significant technological developments we’ve seen, but it’s not the first transformative technology we’ve helped organisations adopt. Since 1995 we’ve guided clients through several waves of groundbreaking digital change, and the lesson is always the same: success comes from understanding the people, the use case and the desired outcome before selecting the technology.
“There’s a lot of excitement around AI, and rightly so because the possibilities are enormous. But organisations don’t need more hype to dive head first into AI – they need trusted partners who can help them identify where it can genuinely add value and make life easier while ensuring appropriate security, governance and human oversight. That’s the role we see ourselves playing.”
Several client projects have recently been completed as part of OWA’s new AI integration service, with more currently in active development. These include a piece of work to integrate an AI agent trained solely on a consumer protection regulatory service’s content – providing a highly specialised, interactive knowledge base for members.
Alongside this, OWA has also been working on a project using AI tools to optimise internal workflow processes, leading to big improvements in efficiency for a photography and portraiture client.
OWA’s approach focuses on augmenting people and improving processes rather than replacing human expertise.
The company has built its reputation on long-term partnerships, with several clients remaining with OWA for more than two decades. That emphasis on relationships, support and practical outcomes continues to shape its approach to AI adoption.
Mark added: “Technology changes, but the fundamentals of delivering successful digital projects do not. The tools we use have evolved but the need for trust, expertise and a clear understanding of user needs has always remained constant. We bring the same rigour to AI that we’ve brought to every technology we’ve worked with over the last 30 years.”
More information about OWA’s AI Integration service, including frequently asked questions, can be found at www.owadigital.co.uk/services/AI-integration.
