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Thursday, July 18, 2024

Pharmica Addresses the Surge of AI-Engineered Fake Reviews in Online Pharmacy Industry

The increasing occurrence of fabricated reviews highlights the pressing need for online pharmacies to verify the authenticity of customer testimonials, allowing patients to depend on trustworthy information for their healthcare choices.

A recent exploration into the capability of generative AI programs to produce misleading patient feedback revealed that upwards of 30% of such artificial reviews, especially those created by systems like ChatGPT, elude detection by standard commercial AI detection tools.

This fact is troubling, considering that, according to Business Insider, artificial reviews (including those generated by AI) constitute about a third of all online feedback. UK government studies indicate that nearly 27% of reviews on e-commerce platforms are counterfeit.

To counteract this and boost consumer trust in their offerings, some online pharmacies, including Pharmica, are advocating for the integrity of reviews by adopting closed-loop feedback systems like Feefo, which only feature reviews from confirmed buyers and patients.

Crucial Importance of Authentic Reviews for Online Pharmacies The swift expansion of the online pharmacy sector accentuates the pivotal role of genuine customer reviews in ensuring an open and honest exchange between pharmacies like Pharmica and their customers.

Pharmica’s achievement in receiving the Feefo Platinum Service Award 2024 for the most verified reviews in the online pharmacy field marks a strong stance against the spread of false information.

This accolade is especially meaningful in light of recent BBC investigations into the healthcare industry’s engagement with fake reviews to unethically grow their market presence, compromising patient safety.

Pharmica’s Advocacy for True Customer Feedback through Feefo Feefo’s closed-loop review mechanism ensures that only confirmed purchasers have the opportunity to leave feedback, thus negating the chance of counterfeit reviews by validating each transaction prior to issuing review invitations.

With an impressive 4.9/5 rating and 59,094 verified reviews on Feefo as of 19th February 2024, Pharmica is recognised as the leading online pharmacy in the UK for credibility, as depicted in Graph 1.

Graph 1

Rishi Krishna, the Founder and CEO of Pharmica, commented: “It appears to be easier than ever for AI tools to be used to write fake customer reviews and feedback. It’s especially concerning in the online pharmacy industry, where such reviews can impact the ability of patients and customers to make informed decisions about their health. At Pharmica, we hold authenticity in the highest regard and go above and beyond to present genuine customer feedback with complete transparency. We’re honoured to win this [Feefo Platinum Trusted Service] award with the largest number of genuine reviews, along with the highest review rating in our category 4 years in a row.”

With the projected annual increase of 5.95% in the online pharmacy market from 2024 to 2028 and the continuous advancement of AI technology, the imperative for verified reviews through platforms like Feefo becomes increasingly critical to ensure consumer trust and safety in a digitally evolving environment.

About Pharmica

Established in 2015, Pharmica is a fully regulated online pharmacy in the UK that uses technology and automation to make the pharmacy experience convenient and accessible. Patients can seamlessly order clinically proven treatments online for quick and discreet delivery. 

Pharmica performs clinical checks on all orders to ensure patient safety and dispenses treatments from its London-based registered pharmacy. The online pharmacy also offers research-based health advice through medically reviewed articles regularly published on the ‘Health Hub’ section of its website and through a weekly email newsletter.

For further enquiries, please contact:

The Pharmica Press Office

236 Gray’s Inn Rd



United Kingdom

020 7112 9014

[email protected]


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