In a significant move for the gambling industry, Department of Trust has introduced DoTrust Complete, a trailblazing platform offering comprehensive, frictionless financial risk assessments to enhance the entire gambling experience.
Rank Group plc, a heavyweight in the UK gambling scene, both online and offline, has been announced as the debut customer for this pioneering service, marking a notable collaboration.
The traditional approach for UK gambling operators involved piecing together services from various providers to manage financial risk, affordability, anti-money laundering, and adherence to safer gambling and other regulatory requirements. This fragmented method resulted in operational complexities, increased expenses, compromised player experiences, and substantial fines for non-compliance. The forthcoming changes to the Gambling Act by the UK government are expected to heighten these challenges by necessitating more frequent vulnerability assessments for players, even at modest spending thresholds, demanding unobtrusive and precise evaluations.
DoTrust Complete revolutionises this process by consolidating all necessary verifications into a single platform, employing the finest public and proprietary data available, introducing some for the first time to the gambling sector. The platform offers the flexibility to customise risk assessment methodologies and ensures thorough audit trails for decision-making, adhering to regulatory standards and ensuring proportionality.
Michael Byrne, COO at DoTrust, expressed his enthusiasm: “We are delighted to officially launch Complete ahead of the expected change in regulation this year. Operators now have a reliable, comprehensive and industry-first service they can rely on to meet all current and future requirements. Complete reduces friction for customers and increases certainty and efficiency for operators.”
Liam Smith, Director of Customer Operations at Rank Interactive, shared his perspective: “Rank has always been at the forefront of consumer protection and are constantly seeking ways to improve our player experience within a safe environment. DoTrust Complete is the first tool we have found that has been specifically developed for gambling operators. The efficiency and degree of control which Complete gives is impressive and we are excited to leverage these capabilities in building our business.”
