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Monday, April 15, 2024

Exclusive Partnership: Giant Bicycles UK and Touch Up Paint Factory Launch Custom Paint Line

Touch Up Paint Factory, a leading UK provider of automotive touch up paints, has announced a strategic partnership with Giant Group to introduce a tailored touch up paint collection for the Giant, Liv, and Momentum bicycle brands.

Under the brand Touch Up Paint Factory UK by Chipex Ltd, a collaborative effort with Giant Group UK has birthed a series of over 130 exclusive touch up paints, each carefully crafted to align with their vibrant colour palette.

Specialising in customised touch up paints for a variety of vehicles, Chipex & Touch Up Paint Factory serve both end consumers via e-commerce and global car manufacturers directly. The brands offer:

  • Chipex™: A premium selection of rapid-drying paints and a unique blending solution.
  • Touch Up Paint Factory™: Comprehensive aerosol, paint pen, and bottle product ranges.

Johnny Graham, CEO of Chipex Ltd, remarked: “Collaborating with Giant Group UK to create an exclusive range of touch up paint products for their bicycle model range was an extremely exciting project in this untapped marketplace, especially given that they are the worlds largest manufacturer of bicycles. Formulating in excess of 130 bespoke colours was a sizable project, in addition to designing and creating a dedicated website pages and databases. Giant Group UK requested that we cater for two of their other bicycle brands Liv and Momentum so as to include the whole range. The colour range is available to purchase through the Touch Up Paint Factory website as aerosols, paint pens and paint bottles.

Key motivations for the collaboration with Giant Group UK included:

  • Strong product demand
  • Exclusive colour range
  • Largest bicycle manufacturer in the world producing in excess of 6.5 million bicycles per year
  • Patented All in One Paint system that negates the requirement of having to apply a separate clear coat that improves colour finish and reduces application time
  • Pricing – Cost from £19.95

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