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Thursday, July 18, 2024

Timeline, the UK’s fastest growing discretionary fund manager, smashes £2bn milestone

The financial services firm has quickly surpassed the £2bn assets under management milestone while announcing that The Apprentice star Karren Brady and world-famous author Seth Godin will headline its new flagship event for financial advisers.

In just three years since its launch, Timeline, which offers a low-cost, evidence-based model portfolio service and financial planning solution to financial advisers, has passed the £2bn in assets under management (AUM milestone), having more than doubled the figure since May 2022. Timeline reached the milestone before the end of Quarter 1 of 2023.

With its unique combination of financial planning technology and an evidence-based model portfolio service, Timeline saw growth of over 142% in 2022, cementing its position as the, ‘UK’s fastest-growing DFM’, according to an independent industry report. 

CEO and Founder Abraham Okusanya and his team have continued the company’s rapid growth in 2023 with huge demand for their services in Quarter 1 from financial advisory firms throughout the UK. Part of this success can be related to the Financial Conduct Authority’s new Consumer Duty rules and the firm’s natural affinity with them by offering financial advisers clear synergy with the requirements of fair value, avoiding harm, and enabling and supporting clients with clear and accurate information. Timeline’s one-of-a-kind ecosystem of deeply embedded tools elevate adviser-client experience and, combined with its position of being one of the most keenly priced MPS solutions, offer value for money and significant savings for clients.

Building on its rapidly increasing brand profile, Timeline recently announced the launch of a new flagship conference this year. ‘Adviser 3.0: Change Agents,’ for Financial Advisers and Planners, which seeks to drive positive change and new ideas in the industry. The conference will bring together hundreds of leading financial advisers in London on May 18th. The star of the BBC TV’s The Apprentice Baroness Karren Brady CBE, and world-renowned author Seth Godin, will headline a stellar line-up of expert speakers from throughout the industry. A limited number of tickets are still available.

Timeline Portfolios was launched in March 2020 exclusively to UK financial advisers. Since then, Timeline’s evidence-based model portfolio service has become available on all major adviser platforms. The service is underpinned by highly advanced financial planning software that empowers advisers to highlight the value of their advice to their clients, adhere to The Consumer Duty, and plan their clients’ optimum financial futures.

CEO Okusanya commented on the milestone, saying, “It’s been another amazing year for the Timeline and I’m incredibly proud of my team. We’ve worked tirelessly to continually evolve our tech to meet the needs of our users, and we’ve grown our team considerably to ensure our service maintains the high standards we set ourselves at the outset. 

We’re also excited to be hosting Adviser 3.0, which will undoubtedly be the best adviser conference of 2023. Our goal is to bring solutions and ideas that drive positive change in the industry and help millions retire with confidence. We encourage advisers to talk to us – it can only lead to good things.”

With Timeline’s impressive growth and commitment to innovation, it’s clear that the company is poised for continued success in the years ahead.


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