A former firefighter has launched a new service designed to support educators and content creators in developing online teaching businesses.
Through his website, www.marklaxton.com, Mark Laxton is promoting a structured approach that encourages course creators to focus on long-term value and scalable learning models.
“Most people sell their courses as low ticket items, which means it could be anything from $5 to less than $100, rather than high ticket, where somebody is paying $2,000-$5,000-plus,” Mark said.
“I flip the switch. Let’s start with your high ticket offer because everything else is going to lead to that. The social media content you create leads to the courses and the courses you create leads to your high-ticket offer.
“I have created AI systems and frameworks that help people act, so it is less about learning, more about momentum. We don’t struggle with information anymore – there is information everywhere – but what people do struggle with is implementation.
“What I find most rewarding is through me helping one person, they go on to help hundreds of thousands of people worldwide, so it creates a ripple effect and positivity boosting people’s lives.”
One of his earliest success stories involved a former newsreader with decades of voice-over experience, whom Laxton encouraged to move from traditional classroom teaching to digital delivery.
“Initially he thought he would need a classroom and people would need to commute but I said ‘No, if you create videos and on-line courses, that is available to anyone in the world’. He has now got 35 courses and currently helped over 164,000 students and generates over £10,000 a month.”
Laxton’s interest in online business began during a period of personal financial difficulty.
“I was about £45,000 in debt, I was living off my overdraft so the Fire Brigade wage would come in, but it would go out straight away,” he said.
After being introduced to self-publishing resources, he released his first Kindle book based on his military background and adapted the topic to appeal to a specific audience.
“I was a sniper in the Army, so I thought I could write about the tactics and skills involved,” he said.
“I knew at the time that Airsoft was becoming very popular, and I thought anybody interested in playing Airsoft was going to be interested in camouflage and concealment.”
The success of this publication highlighted the potential of digital products and led him to develop further content aligned with audience demand.
Recognising the shift towards video learning, Laxton expanded into webinars and online courses.
“I created several of my own courses, and through all this I went on to help other people turn their knowledge and experience into on-line courses.”
Further details are available at www.marklaxton.com.
