LONDON, UK. July 15, 2026 – Creative production company Lambda Films has produced and delivered the official launch film for the inaugural Nations Championship in only 14 days, taking the project from initial commission through to the completed master. The fast-turnaround campaign introduces rugby’s newest international tournament with a cinematic story designed to unite supporters around the world.
Developed to announce the arrival of the Nations Championship, the campaign focuses on the shared anticipation that fans experience before kick-off. Rather than concentrating purely on the game itself, the film highlights the rituals, traditions and excitement that connect supporters across 12 competing nations, regardless of geography or time zone.
Lambda Films collaborated closely with the Nations Championship team from the project’s earliest creative discussions, helping shape the original idea into a cinematic narrative built around a mysterious command centre. This concept became the visual link connecting fans worldwide while reinforcing the scale and international ambition of the new tournament.
Production involved 21 actors, 15 filming locations and a purpose-built command centre set constructed at RAF Bentwaters. To meet the demanding schedule, Lambda Films implemented an integrated production process, embedding post-production into the shoot from the first day. Footage was edited as it was captured, enabling the creative team to review scenes in real time, identify any additional shots before leaving locations and continue refining the final film throughout production.
Director Alex Morris said: “We weren’t interested in changing the concept for the sake of it. Every creative decision had to make the story stronger. The command centre became the thread that connected the film and gave the campaign its own cinematic identity.”
The production also combined two contrasting visual approaches. The fan sequences were filmed using handheld camerawork, vintage Cooke Speed Panchro lenses and natural lighting to create an authentic, intimate atmosphere. In contrast, scenes inside the command centre featured more structured compositions and carefully controlled camera movement to establish a distinctive visual style.
Murray Grindon, Content Director for the Nations Championship, added: “From the outset, our ambition was to create a launch campaign that captured the anticipation, excitement and global nature of the Nations Championship. Lambda understood that vision immediately. Their passion for production and collaborative approach helped shape the creative from the first conversations through to the finished film, making them a fantastic partner in bringing the campaign to life.”
The final film is available to watch on YouTube.
