- Clean technology trailblazer Pavegen kicks off a new crowdfunding campaign to support solar innovation and advanced AI integration
- Three high-profile London activations during Climate Action Week and Wimbledon transform steps into clean energy
- Campaign aims to generate enough power to plant a forest the size of Wimbledon’s Centre Court, offsetting around 1,000 tonnes of CO₂
Pavegen, the globally recognised cleantech innovator, has unveiled three high-impact interactive installations across central London to mark the launch of its latest crowdfunding initiative.
The campaign, titled “Step Up for Climate Change,” brings Pavegen’s kinetic energy technology to life in three iconic locations: 22 Bishopsgate, Old Spitalfields Market, and The Championships, Wimbledon. These installations aim to convert everyday footfall into meaningful climate impact. In collaboration with reforestation experts Evergreen, Pavegen has pledged to plant one tree for every 200 footsteps collected, with the ultimate goal of planting a forest equivalent in size to Wimbledon’s Centre Court.
By enabling commuters, office workers, tourists and tennis fans to generate power through their steps, Pavegen aims to make collective climate action part of everyday movement. Real-time data will highlight how kinetic energy can be turned into clean electricity and meaningful reforestation efforts.
Each activation features:
- A Kinetic Energy Floor generating renewable power from foot traffic
- A Live Dashboard & LED Display showing energy output and tree-planting statistics
- Campaign Signage & Animated Screens telling the story and visualising progress
- QR Code Access linking users to a real-time tree-planting map and crowdfund information
- Trees to be planted via Evertreen in developing regions
The new public crowdfund will fuel Pavegen’s continued growth as it expands its cleantech platform, combining kinetic and solar innovation with AI. The funding will enable the roll-out of enhanced Agentic AI systems and support major smart city projects in the Middle East, Asia, and the USA — in a sector expected to reach $4.76 trillion by 2030.
“Our mission has always been to transform how our cities harness renewable energy and empower communities through the power of a human footstep…”
— Laurence Kemball-Cook, CEO and Founder, Pavegen
Crowdfunding investors will be joining a strong institutional consortium that includes the Hinduja Group and Tamar Capital, alongside customers such as Google, Siemens, Saudi Aramco, and the governments of the US and Saudi Arabia.
The campaign will be open to the public on Crowdcube from 30th June to 14th July, with early access available from 25th June at:
https://www.crowdcube.com/early-access/pavegen25
