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Wednesday, September 27, 2023

Fashion & Accessories Brands: Unleash Your Creativity with Pocket Styler, the World’s Fastest-Growing Interactive Fashion App

Forward-thinking fashion and accessory brands now have an exclusive opportunity to elevate their sales and brand recognition by joining forces with the world’s fastest-growing interactive mobile fashion app.

Since its launch in May 2021, Pocket Styler has become a global sensation, boasting an impressive 17 million downloads and captivating 100,000 active players who collectively spend 10,000 hours on the app daily.

This innovative digital game allows players to unleash their creativity by designing and styling avatars for various themed events, while fellow gamers vote on their outfits. With over 310 trillion possible combinations, the game showcases the power of personal style, with more than 10.5 million looks submitted weekly and over 10 million votes cast daily.

Partnering with Pocket Styler provides fashion and accessory brands with a unique platform to showcase their collections to a fashion-conscious audience with disposable income. With 70% of users aged over 25 and 85% identifying as female, the app offers a targeted way to engage with potential customers who have a passion for fashion.

For the first time, dynamic brands are invited to submit their pitch to join Pocket Styler, either by offering digital versions of their existing collections or by creating exclusive items for avatars to wear in-app.

Apart from generating awareness among millions of users worldwide, brand partnerships also drive substantial traffic to the brands’ own websites, as gamers are directed to online shops as part of in-app challenges. A recent collaboration with London-based fashion designer David Koma resulted in a staggering 600% increase in traffic to davidkoma.com.

Furthermore, the app serves as a valuable testing ground for brands to experiment with new ideas and gauge user response before bringing them to life in the real world.

Pocket Styler’s pitch aims to integrate fashion and accessory brands into their game, providing a unique opportunity for emerging labels to collaborate with established big-name brands.

A limited number of places are available, and pitches will be held throughout the summer.

Victoria Trofimova, co-founder and CEO of Nordcurrent, the producer of Pocket Styler, stated, “The Pocket Styler audience lives and breathes fashion. Incorporating more real-world fashion brands into Pocket Styler is a natural progression as the game continues to grow, and it is met with enthusiastic support from millions of players.”

For more details or to pitch for a place in the brand program, please email: [email protected].


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