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Aldi and TLC Worldwide UK Launch “Get a Taste for Sport” Summer Campaign

Aldi and TLC Worldwide UK are excited to introduce their collaborative summer campaign, “Get a Taste for Sport,” offering free sports lessons to children across the UK.

The campaign, live in Aldi stores throughout England, Scotland, and Wales, will run from June 19th to July 31st, 2023. Customers who spend over £30 in-store will be rewarded with a complimentary kids sports session, provided by TLC Worldwide UK’s National Sports Network.

With over 50 different sports to choose from, children will have the opportunity to explore new sports and activities through the campaign. Whether it’s skating, dancing, tennis, martial arts, football, archery, or many others, TLC Worldwide UK ensures a diverse range of options to cater to every child’s interests, with accessible sports available as well.

“At TLC Worldwide, we believe in the transformative power of sports for children, fostering growth, character-building, and unforgettable experiences,” said John Pearson, Managing Director at TLC Worldwide UK. “Through our partnership with Aldi, we are thrilled to provide children with the chance to discover their passion for sports through free lessons. Our goal is to inspire and motivate them to lead active and healthy lives.”

To participate in the campaign, customers simply need to spend £30 in any Aldi store. Upon meeting the spending threshold, customers will receive a voucher with instructions on how to claim their free kids sports lesson through the campaign website. Full campaign details and terms and conditions can be found at freesportssessions.aldi.co.uk/terms.

As part of the campaign, TLC has collaborated with influencers to endorse the messaging and contribute to its promotion. They have also partnered with sports associations and their ambassadors to enhance the campaign’s reach. All related promotional content can be discovered using the hashtag #tasteforsport.

Aldi and TLC Worldwide UK are dedicated to promoting the benefits of physical activity and fostering a love for sports among children. By offering these free sports lessons, the campaign aims to make sports more accessible, helping children discover new interests and develop valuable skills.


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