UK-based digital voucher platform Steppr has launched VouchReach, a new service aimed at helping small and independent businesses increase checkout conversions by offering targeted vouchers to customers they already have. Available to UK retailers from January 2026, the service requires only an initial setup, with no ongoing technical integration.
VouchReach has been developed as a voucher-led re-engagement solution that allows businesses to reconnect with past customers through time-sensitive incentives. Retailers can send outbound voucher emails without relying on agencies, expensive advertising campaigns or complex website integrations. The service combines three elements that businesses often manage and pay for separately:
- Checkout integration within the voucher flow
- Email and subscriber platform
- Promotion and offer management
Instead of requiring retailers to connect multiple platforms, VouchReach offers a single, streamlined process. Businesses can create an offer, distribute it via email and issue vouchers only when recipients actively choose to claim them. This approach is designed to make voucher campaigns more practical and accessible for smaller retailers looking to generate sales from existing audiences.
Once set up, retailers define the campaign parameters while Steppr manages the full delivery process. This includes email creation and sending, claim pages, automated expiry rules, voucher generation upon claim and detailed redemption reporting, removing much of the operational burden from the business.
Vouchers are generated only after a customer claims an offer, meaning businesses avoid the risk of upfront liability from issuing unused vouchers. Claimed vouchers are applied automatically at checkout, functioning in a similar way to a retailer gift card.
All VouchReach campaigns are time-limited, with expiry handling managed automatically by Steppr. This structure supports short promotional periods, encourages quicker redemption and reduces the need for manual follow-up or administration by retailers.
Steppr also provides clear redemption reporting, allowing businesses to see how vouchers are used at checkout. Tracking is handled through Steppr’s own claiming pages and voucher flow, removing the need for additional analytics tools.
Stephen Jeffrey, Co-Founder of Steppr, said:
“We built VouchReach for independent businesses so they can market like bigger retailers, and just as easily. It’s an effective, low-cost way to re-engage customers and drive revenue.”
VouchReach complements Steppr’s wider voucher platform, which offers 0% commission on standard sales, immediate payouts, smart gifting and loyalty tools, responsive human support and free exposure through Steppr’s marketing engine. The new service expands these features by adding structured email-based customer re-engagement.
Media contact: [email protected]
Customer website: www.steppr.com
Business website: app.steppr.com
