In a world of over-complicated cleaning routines and eco guilt, Nest Zest is cutting through the noise. Founded by Emma and John Gay, the Staffordshire-based brand is waging a war on waste, overwhelm, and domestic dread—with reusable essentials and a rebellious spirit.
Emma was once a midwife battling exhaustion and the endless loop of cleaning chaos. In 2018, she reached her limit.
“I wasn’t living,” Emma said. “I was surviving. And I was absolutely knackered.”
Determined to reclaim control of her life and home, she joined forces with her husband John and created Nest Zest—a brand offering smart, reusable alternatives to the cluttered, chemical-heavy products so many households have relied on for too long.
Their bestselling Handy Mop was designed to replace roll after roll of kitchen paper, while their laundry baskets include built-in care labels—a stylish nudge towards sustainable fashion habits.
“It’s not about doing more, it’s about doing things differently,” said John. “Our products are investments – thoughtfully designed to last, reduce waste, and make life at home a lot less mental.”
Nest Zest products don’t just clean—they simplify. Refillable and reusable by design, the range encourages low-waste living with practical tools and minimal packaging. It’s a win for your wallet, your wellbeing, and the planet.
With cleaning influencers and eco advocates like Danielle Dawkins behind them, the brand has become a beacon for those looking to ditch the drama and embrace thoughtful simplicity.
Nest Zest isn’t here to glamorise chores. It’s here to shift the narrative—because a tidy home should support a busy life, not rule it.
From domestic burnout to business breakthrough, Emma and John have proved that with the right tools, every home can find its spark again.
Ready to join the rebellion against mess, waste and overwhelm? Visit www.nestzest.com.
