Jeremy Price, the business strategist behind the UK launches of household names such as Fiskars, Buff headwear, and Gerber’s Bear Grylls outdoor range, is championing a new mission to place print back at the heart of photography, ensuring families can preserve their most treasured memories for generations.
After three decades of building multi-million-pound brands — including growing Graphistudio UK into a £4 million business — Price has shifted his focus to coaching photographers, helping them create sustainable studios that offer far more than just digital files.
“Most of us live our lives on screens, but when you lose someone, it’s printed photographs you reach for, not files in the cloud,” said Price. “I want to help photographers create albums and portraits that become family heirlooms.”
His move from corporate boardrooms to creative coaching was inspired by personal tragedy, including the loss of his son in 2006. Through these experiences, Price discovered the profound power of tangible photographs and their ability to offer lasting comfort.
Through his work with Graphistudio and his own consultancy, Price has already supported hundreds of photographers, guiding them to build profitable, high-end studios while reviving the value of printed imagery.
“We’ve built an industry obsessed with digital, but legacy lives on in print,” he said. “I’m proving you can run a successful, thriving creative business and still put meaning first.”
Price’s coaching has helped photographers pay off mortgages, take long-awaited holidays, and build premium, confidence-driven businesses — all while producing work that lasts far beyond a screen.
With a 35-year track record of global brand launches and a reputation for reshaping the photography sector, Jeremy Price is now calling on creatives to build an enduring legacy — one that celebrates both their craft and their clients’ memories.
