Stellanor has appointed industry veteran Howard Pheby as Chief Commercial Officer, strengthening its leadership team as the business accelerates its growth across the UK and Nordic region. Backed by DWS, the urban data centre specialist is rapidly expanding its footprint, and Pheby arrives with more than 30 years of experience spanning hyperscale, wholesale and retail colocation markets throughout Europe, the Middle East, Africa and Asia-Pacific.
“Howard’s appointment reflects our conviction in Stellanor’s commercial potential,” said Michael Tobin, Chair of the Board at Stellanor. “As we scale from two to ten facilities and establish the UK’s leading urban colocation platform, proven commercial leadership becomes critical. Howard brings three decades of customer relationships, market expertise, and revenue growth experience across enterprise and hyperscale segments. We see significant long-term value in combining Stellanor’s urban infrastructure capabilities with the commercial excellence needed to capture market share in a rapidly evolving sector.”
Pheby joins the company after nearly ten years with Pure Data Centres Group, where he worked as Business Development Director and played a key role in shaping the organisation’s commercial approach across the UK, European and Middle Eastern markets. His earlier career includes senior positions such as Sales Director at Telehouse Europe, Business Development Director at Rack Centre – one of West Africa’s leading colocation providers – and leadership roles at COLT Telecom, where he served both as Sales Director and European Business Unit Director for Data Centre Services.
“Two to ten facilities in six months tells you everything about execution capability,” said Howard Pheby, Chief Commercial Officer of Stellanor. “This Stellanor team has extensive experience in building, integrating, and scaling datacenter platforms. I’m here to help turn that infrastructure momentum into commercial success.
Stellanor is building something different: urban colocation that serves enterprises where they actually operate, backed by institutional capital to do it at scale. That combination – proximity, capability, and financial strength – creates compelling value for customers navigating hybrid cloud strategies and AI infrastructure requirements.”
The leadership appointment follows a period of rapid growth for the company. Since launching in September 2025 with the purchase of two London-based facilities from Colt Technology Services, Stellanor has expanded significantly by acquiring eight additional UK data centres from Redcentric. The platform now encompasses ten facilities with 36 MVA of secured grid capacity, reinforcing its ambition to become the UK’s foremost urban enterprise colocation provider.
As Chief Commercial Officer, Pheby will be responsible for directing Stellanor’s commercial strategy, leading sales and business development teams, and strengthening customer relationships across the company’s growing UK operations.
