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Sunday, May 26, 2024

Michigan billionaires to bring pizza the action to London

Little Caesars – the third biggest pizza chain in the world – is bringing new business to London with the opening of two new stores next year.

The Ilitch family will also open stores in Liverpool and Derby as part of its mega expansion plans.

First opened in 1959 by husband and wife Marian and Michael using their £10,000 life savings to open their first restaurant.

The business is now booming with an impressive $4 billion turnover.

And those dining out on the new city menu can enjoy firm favourites including ‘Hot N Ready large pizzas, Mushroom Deluxe, Italian Sausage and Bacon, Three Meat Treat and more.

Important new market

Chief operating officer for the brand, Paula Vissing, said: “The UK is an important new market for us given how influential it is.

“We expect to open several new sites in this market over the next few years, and we are excited to be entering with such strong franchisee groups in Derby, London, and Liverpool.”

The brand welcomed entrepreneurs who are interested in franchising with Little Caesars to the NEC in Birmingham in October, where members of the development team discussed franchise opportunities. 

According to IBISWorld in 2022, the UK’s pizza delivery and takeaway market was valued at over $3 billion and is expected to grow by over 6%. It has had an average annual growth rate of 3.4% since 2017.


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