Twelve months after rebranding from Griffin Property Co to Emoov, the independent estate agency is celebrating nationwide expansion, strengthened customer relationships, and a renewed commitment to its family-first ethos.
Established by Nick Neale, a property professional with 25 years’ experience, Emoov has achieved consistent growth since the rebrand, maintaining its independence while focusing on putting customers at the heart of every decision.
Unlike many rivals, Emoov has successfully scaled its operations without relying on outside investment, ensuring that its values, priorities, and processes remain firmly under family control.
“We’ve proven that you don’t need outside investors or call centres to build a successful nationwide business,” said Nick Neale, Founder of Emoov. “By keeping control within the family, we make every decision with our customers in mind.”
Over the last year, the agency has expanded across key UK property markets, including London, Manchester, Birmingham, Leeds, Liverpool, and Glasgow, strengthening its ability to meet the needs of a growing client base while maintaining affordable and transparent pricing.
The family-led approach is at the heart of Emoov’s success. Jacob leads onboarding and marketing, Jessica manages customer service, buyer verification, and memorandums of sale, while Sophie focuses on property administration and sales progression. Together, they ensure Emoov delivers a personalised, direct, and supportive service to all clients.
“This is a true family company with everyone involved,” added Nick. “Jacob, Jessica, and Sophie each play a vital role in ensuring our clients feel supported at every step. That family ethos is what sets Emoov apart.”
Emoov also champions affordability through a clear and competitive fee structure, starting from £395 upfront for property sales and £59.50 upfront for lettings, giving customers a flexible, cost-effective alternative to traditional estate agencies while maintaining professional nationwide coverage.
With no call centres involved, clients work directly with dedicated in-house teams, ensuring a more personal and tailored experience.
Looking ahead, Emoov plans to continue investing in digital innovation and customer support enhancements, while preserving its independent ownership and family-driven culture. The company operates under the trading name Griffin Residential Limited and remains focused on sustainable growth, trusted service, and long-term client relationships.
