In a strategic collaboration that promises to reshape the landscape of skincare, Convosphere, a prominent agency specialising in social-first insights, has joined forces with System Akvile, an innovative data-driven app platform focused on revolutionising skin health. This partnership marks a significant milestone for both entities.
Drawing upon Convosphere’s prowess in digital market research and social intelligence, coupled with System Akvile’s wealth of proprietary user data, this collaboration offers skincare brands an unprecedented opportunity to delve deep into consumer skin health insights. This includes granular information about skincare preferences, unmet needs, and brand usage patterns, empowering brands to make informed decisions and enhance their offerings.
At the forefront of this revolution is System Akvile, the trailblazing platform offering the Akvile AI app, an all-encompassing data-driven solution for skin health. Uniquely positioned as the first science-based holistic skin health app, it empowers users to monitor and compare skin changes in correlation with their skincare regimen, lifestyle choices, and dietary habits. Through personalised experiences curated according to individual skin needs, the app not only educates but empowers users to take charge of their skin health journey.
System Akvile’s app boasts an impressive repository of over 20 million live data points, encompassing skincare attitudes, habits, and outcomes. This treasure trove of real-world insights equips brands with a profound understanding of their target audience, enabling them to craft proactive strategies that cater effectively to their customers’ needs.
Dr. Akvile Ignotaite, the visionary behind System Akvile, expressed enthusiasm about the partnership, remarking, “Our collaboration with Convosphere signifies a monumental step in our mission to revolutionise the global skincare landscape and democratise skin health.”
She elaborated, “Our comprehensive dataset offers crucial insights into people’s relationship with skin health, encompassing behaviors and preferences. When combined with Convosphere’s social intelligence and analytical prowess, the skincare industry stands to benefit from these invaluable insights. This partnership will drive the development of customer-centric products, effective solutions, and nuanced communications.”
Convosphere’s adaptable solutions in digital consumer research and social listening seamlessly integrate with System Akvile’s user data, providing brands with the tools needed to decipher their business conundrums. Brands can choose from bespoke questionnaires, real-time user data exploration, and tailored ad-hoc studies, enabling them to derive actionable insights specific to their target markets.
Paul Brothers, Chief Operating Officer of Convosphere, expressed his enthusiasm for the partnership, stating, “We are thrilled to collaborate with System Akvile, offering innovative research solutions to skincare brands. By synergising our social intelligence expertise with System Akvile’s robust user data, we provide brands with comprehensive user insights, enabling them to make informed decisions and foster stronger customer connections.”
The insights derived from System Akvile’s app gain additional depth through Convosphere’s social intelligence, adding qualitative context to quantitative findings. This comprehensive approach ensures that brands gain a holistic understanding of their target audience, enabling them to fine-tune their marketing strategies and product offerings.
In unison, Convosphere and System Akvile are dedicated to ushering in novel approaches within the skincare industry, equipping brands with innovative research methodologies and access to pivotal consumer insights. By harnessing the power of data-driven decision-making, skincare brands can unlock uncharted avenues for growth, better serving their customers’ skin health aspirations.
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