Despite a 6.4%* annual increase in house prices and persistent market uncertainty, property remains expensive. However, according to one expert, there are significant discounts to be found – if you know where to look.
Dominic Farrell, a property auctions expert, says that deep discounts are rarely uncovered through traditional estate agents or platforms like Rightmove and Zoopla, as these are geared toward retail buyers. In contrast, auctions operate more like wholesale marketplaces, offering properties at far more competitive prices.
One standout example he shares involves a home bought for £75,000 and later mortgaged for nearly 50% more – without any improvements.
He explains: “In essence, this three-bedroom, freehold terraced house in an excellent rental area was purchased prior to auction at £75,000. Other properties – albeit smaller, two-bedroom houses – were for sale with local estate agents at £110,000 and £125,000 respectively.
“After six months, the property was conservatively mortgaged at 47% higher than the purchase price, without any refurbishment or renovation. By any standards, this is an exceptional acquisition, but not in the distressed assets world of property auctions.”
Farrell’s newly updated book, Property Auctions: Repossessions, Bankruptcies and Bargain Properties (third edition), explores this very phenomenon in depth.
The book outlines the essential knowledge that investors need – from fundamental concepts and analytical tools to shortlisting techniques. It also covers practical guidance on viewing properties, bidding at auction, financing deals, and navigating the legal process. Each principle is backed by real case studies showing the scale of discounts that have been successfully achieved.
Farrell adds: “Whatever your interest in property investment; whether you want a quick return or maybe to fund your retirement long term, property auctions will give you the skills to achieve your financial goals, and not just in rising markets but all market conditions; rising, falling or stagnating.
“There is no better place to purchase below market value properties, whether to hold for the long term or develop, add value and sell.”
Property Auctions: Repossessions, Bankruptcies and Bargain Properties is now available via Amazon for £14.99 (Kindle edition priced at £9.99).
Excerpts from recent reviews
“Want to invest in property? Invest in this first!
“This book is not only great for auction bidders, anyone with interest in properties will gain tremendously from it.”
“I’d recommend it to anyone looking to invest in properties.”
B.M.
“Written for anyone who wants to unravel the mysterious world of property auctions. Pure gem.
“With Dominic’s help and guidance I have since done multiple auction deals and will continue to do business with him.”
Mr. J. Khan
“Very easy to read and a depth experience from the author.
“This book is a must read for anyone entering the property investment market, particularly those looking to buy at auction. While it excels as an auction guide, it also provides valuable knowledge for all property investors.”
Damian
(Full details of these reviews and many more can be found on Amazon.)
About the author
Dominic Farrell has been an active property developer and investor for several decades, buying and selling hundreds of properties in the process. For the past 17 years he has focused almost exclusively on sourcing distressed assets at property auctions, where he feels the real value is to be found.
Dominic is also the founder of an established lettings, property management and renovations company and operates a successful mentorship programme for property investors wishing to master the property auction world.
* UK House Price Index 3/2025.
