BearJam has reported a sharp rise in the number of clients seeking AI video services, with requests increasing from one in April 2025 to twelve by January 2026.
Operating from London, the award-winning production company offers both traditional video services and AI-enhanced content solutions across a variety of sectors.
The shift has been particularly pronounced over time. From just one AI-focused project in April last year, the company saw demand climb to 12 briefs by January 2026, with the most significant growth occurring in late 2025.
Meanwhile, interest in standard video production has remained steady throughout the year.
Market insights from Fiverr’s Fall 2025 Business Trends Index reinforce this trajectory, showing a 66% surge in demand for AI video specialists in the six months prior to December 2025.
The increase in demand points to a broader transition, with businesses integrating AI into core creative and operational processes rather than treating it as an experimental tool.
Additionally, brands are beginning to see that advances in generative AI are making video production more cost-effective and accessible than before.
This shift is influencing how production companies operate and deliver projects.
Tristan Harrison, MD at BearJam, says, “This surge has signalled a sharp shift from experimentation to real-world adoption, and we’re having to resource our team accordingly.”
As a result, agencies are reassessing long-standing production models in response to evolving client needs.
At BearJam, this has included:
- Signing AI-specialist film directors
- Recruiting additional full-time AI artists and creative technologists
- Rise in visual effects compositors
AI tools are now being used to support initial ideation, refine messaging frameworks, and explore audience insights before campaigns enter full production.
BearJam has also recently produced fully AI-generated videos, including an AI car advertisement and various other campaigns and promos, with no or significantly reduced need for traditional shoots.
This means the AI approach can now enable quicker development, greater alignment between strategy and execution, and reduced risk of misdirected creative investment.
The production company says the trend reflects wider changes across the marketing and creative industries, as brands seek more efficient ways to compete in saturated digital environments.
“AI is no longer a test-and-learn tool for many businesses,” added Harrison. “It’s becoming a standard component of how campaigns are scoped, evaluated, and delivered. Agencies that don’t adapt could fall behind.”
While AI continues to play a growing role, BearJam emphasises that human expertise remains central to successful creative production.
“Combining this technology with expert creatives is essential to creating fast, smart, and seamless video, without it being mechanical and lifeless. Strategic oversight, brand understanding, and creative judgement stay with the humans to make sure AI-informed briefs translate into effective real-world campaigns.”
The team at BearJam expects demand for AI video briefs to continue to play a major role throughout 2026 and is excited to see how it will reshape the video production landscape.
