• UK trading group acquires Divento Financials Ltd in strategic expansion
• Agreement combines cash payment and equity components
• Education provider to operate under Alpha Prime Markets trading division
Alpha Prime Markets has announced the acquisition of the established financial training provider Divento Financials Ltd as part of its ongoing business growth.
The purchase strengthens the wider operations of Alpha Capital Group, which includes subsidiaries such as Alpha Prime Markets, Alpha Capital and Alpha Futures. Following completion of the deal, Divento Financials will operate within the Group’s proprietary trading company, Alpha Prime Markets, headquartered in London.
The transaction, which combines cash and share elements, will see company founder James Sullivan remain in place as chief executive of Divento Financials. Sullivan established the education provider in 2008 and will continue leading its operations.
Divento Financials specialises in professional trading education and the development of financial trading qualifications recognised across the industry. Its programmes have been used by a wide range of organisations, including the Department for Work & Pensions, the City of London Corporation and several universities throughout the United Kingdom.
The qualifications created by the company are designed to address skills shortages within financial services. They are accredited by a professional awarding body, endorsed by the Chartered Institute for Securities & Investment and regulated by the Office of Qualifications and Examinations Regulation.
Operating from a live trading floor in London, Alpha Prime Markets works with traders globally and offers access to live trading accounts for those who demonstrate consistent success on the company’s trading platforms. Participants also receive professional support and guidance as part of the programme.
The acquisition is expected to give Alpha traders improved access to accredited training courses, helping them further develop trading and financial knowledge. The combined resources of the two organisations are also expected to create efficiencies that will make training opportunities more affordable.
Alpha Capital Group CEO George Kohler said: “This marks another important expansion as we continue to offer our traders access to more advanced technology, resources and, in this case, training courses endorsed by the CISI and accredited by VTCT.
“Clients will be able to undertake training online or within our training room at Alpha Prime, where they’ll also be able to learn from being around a live trading floor, giving vital real-world experience. Unlike other prop firms, we want our customers to win….and this is yet another way that we can help people from all backgrounds fulfill their potential as traders.”

Divento Financials CEO James Sullivan added: “Through this deal, we look forward to working closely with George and the team at Alpha Prime and tapping into their reach and resources to really take advantage of the potential to scale the company and help even more people learn about financial trading through a trusted, experience and accredited provider.
“We can now provide access to our courses to people who might not previously have had the opportunity, and help prepare them for a future career in financial services, whether that’s in trading roles or other positions within the financial services industry.”
To find out more about Alpha Capital Group visit https://alphacapitalgroup.uk/ or for Alpha Prime Markets visit https://alphaprimemarkets.com/
For more on Divento Academy visit – https://diventofinancials.com/academy

