BenShot LLC, the American company known for its distinctive embedded glassware, has announced a new manufacturing partnership with UK-based Innit Store Ltd. The agreement designates Innit Store as the official manufacturer and distributor for BenShot’s popular embedded glassware designs throughout the United Kingdom and Europe, expanding access to the brand’s handcrafted giftware across retail channels and online platforms such as Amazon, Etsy and Shopify.
The partnership combines BenShot’s patented and recognisable glassware designs — which feature embedded elements that blend craftsmanship with practical use — with Innit Store’s artisan production expertise and knowledge of regional markets. Items produced by Innit Store will include several of BenShot’s most popular products, adapted specifically for UK and European consumers. The localised manufacturing approach is expected to shorten delivery times, reduce shipping costs, and minimise the environmental footprint associated with long-distance transport.
“Innit Store shares our commitment to quality, craft, and sustainable practices,” said Ben Wolfgram, Founder and CEO of BenShot LLC. “This partnership allows us to expand availability of our core designs across the UK and Europe while keeping production close to customers and supporting local craftsmanship.”
Production will take place at Innit Store’s facility in the United Kingdom, where artisans will handcraft BenShot’s designs while adhering to strict quality standards to maintain the appearance and durability that have made the products widely recognised. The agreement also grants Innit Store exclusive manufacturing and sales rights across the UK and Europe, enabling the company to supply gift retailers, boutique outlets, and online stores with regionally produced inventory.
“This agreement represents a major step for Innit Store,” said Ruth Winchester, Head of Operations at Innit Store Ltd. “We’re excited to bring BenShot’s iconic pieces to our customers, handcrafted here in the UK. Our skilled glassworkers will honour the original designs while meeting local demand more efficiently, providing retailers and consumers with high-quality giftware made closer to home.”
As part of the arrangement, Innit Store Ltd has been granted the authority to design, produce, and safeguard BenShot’s handcrafted glassware across both the United Kingdom and the wider European market. The partnership reinforces the companies’ ability to protect registered design patents and address unauthorised reproductions and lower-quality imitations.
“This partnership brings together two companies who value hands-on work, quality materials, and designs that tell a story,” said Olly O’Brien, founder of Innit Store Ltd. “Our customers want authenticity and products that feel personal. InnitStore is now a growing branch of the BenShot global network, we are proud to uphold the design integrity and to offer genuine BenShot designed pieces that are handcrafted here in the UK.”
Beyond commercial expansion, the partnership also reflects a shared emphasis on craftsmanship and design protection. BenShot’s distinctive glassware blends traditional techniques with creative embedded features, and the new licensing arrangement ensures customers across the UK and Europe can purchase authentic items produced under the guidance of the original creators.
