Bluewater, the Swedish trailblazer in water and beverage innovation, is pleased to announce the continuation of its partnership with Ellie Aldridge, Team GB’s distinguished Formula Kite athlete, for an additional 12 months.
Ellie Aldridge, aged 26, was first appointed as a brand ambassador for Bluewater a year ago, owing to her staunch advocacy for clean seas and her opposition to the use of single-use plastic bottles.
Her ongoing collaboration with Bluewater involves actively promoting the company’s sustainability efforts, generating unique content for her social media presence, sporting Bluewater-branded attire, co-creating recycled water bottles, and representing the brand in her global competitions.
“Aldridge is one of Formula Kite’s most successful international competitors with a deep-rooted passion for sustainability by ridding the planet of single-use plastic bottles,” said Bengt Rittri, Bluewater’s founder and CEO.
Aldridge notes that her sport, intimately tied to water and wind, makes her partnership with Bluewater an ideal match, given their shared commitment to environmental sustainability.
The British athlete is now firmly focused on the 2024 Olympic Games in Paris, having been recently selected to represent Team GB in the sport’s Olympic debut.
Aldridge’s pioneering role in next year’s Olympic Games was solidified by her multiple victories in the 2023 KiteFoil World Series and her win at the 2023 European Championships in Portsmouth.
Expressing her delight at continuing the partnership, Aldridge said, “I am delighted to continue my work with Bluewater and can’t thank the purpose-driven Bluewater team enough. Working with such a sustainability pioneer is a great privilege. Their support has been priceless and I am excited about what is to come in 2024 both on and off the water.”
Dave Noble, Bluewater’s spokesperson and Chief Communications Officer, commented, “Ellie is a huge ambassador for sport and the powerful role it can play in driving greater awareness, buy-in, and action around a more sustainable future for the planet and turning the tide on plastic pollution and related chemical contamination in the world’s oceans, rivers and lakes.”