The acclaimed book Brand Momentum, authored by Tony Lewis, has been awarded the Sales & Marketing category prize at the Business Book Awards, which took place at Wembley, London, on 10 September. Now in its eighth year, the event celebrates the very best in business publishing and thought leadership across the globe.
The judging panel commended the book for its clarity, innovation, and relevance to practice. When presenting the award, they stated:
“The author has shown outstanding credibility and thought leadership in this category. Their fresh, innovative approach and engaging content, combined with excellent case studies, brought the key messages to life in a way that feels relevant and inspiring for businesses of all sizes. A truly deserving winner.”
Brand Momentum sets out a pioneering framework for understanding brand performance, one that foresaw the decline of companies such as Monarch Airlines and The Body Shop well before their collapse became headline news.
Drawing on years of original research, the book equips marketers and executives with tools to measure and forecast brand health in ways that traditional metrics often overlook. It also explores how brands can stay relevant and appealing in the eyes of consumers – a vital element of long-term success.
“Over 80% of brands fail to maintain sustainable growth – not because they don’t have a good product, but because they lose momentum. Brand Momentum is about identifying that early, so businesses can act before it’s too late.” said Tony Lewis.
Brand Momentum in Action
Vision One Research, the company behind the methodology, has integrated the theory into its brand tracking services – providing clients with predictive insights into brand equity and marketing effectiveness. The approach has become a game-changer for companies wanting to avoid stagnation and unlock consistent growth.
“At Vision One, we’re proud to pioneer the use of Brand Momentum in our brand tracking research,” said Alex Brown, Director of Insights at Vision One. “It gives businesses a clearer picture of how their brand is truly performing – and it’s thrilling to see this thinking recognised through the success of the book.”
About Vision One
Vision One is an award-winning UK market research agency specialising in brand tracking, customer insight, and strategic research. Renowned for its innovative use of Brand Momentum Theory, Vision One helps organisations measure and grow brand equity with precision. Their insights empower brands to make smarter marketing decisions, boost engagement, and drive sustained business growth.
