Business coach and Lincolnshire entrepreneur Steph Ward has reported remarkable early progress following the launch of her new venture, the Evergreen Academy. Within its first quarter, the digital programme has attracted promising sales, established a robust revenue pipeline, and reinforced the feasibility of automated income systems for service-driven businesses.
Ward developed the Evergreen Academy in pursuit of a business structure that would offer both security and flexibility, particularly as she balanced her career with family life. Leveraging her background at Siemens and her co-founding role at Ward Holmes, she crafted a six-step approach to help consultants and coaches build digital income sources that require minimal ongoing maintenance.
Her model has now been validated through the creation of a £75,000 sales pipeline generated from less than £800 in advertising costs, demonstrating that small service-based businesses can secure high-margin, scalable income through automation. Ward’s strategic shift was inspired by her own experience of becoming a parent and reevaluating the constraints of conventional employment.
“I never valued my time as much as until I had a child, and then I realised that time was all that mattered,” she explained. “Nobody starts a business expecting to work harder than ever before for less money, but that is the reality for many when their income depends entirely on personal output.”
A defining element of the Evergreen Academy is its “meta-experience,” where clients learn to build an evergreen offer by progressing through one themselves. “Clients are with me because my process works,” Ward said. “Many had never heard of me before my systems brought us together, which is exactly the point.”
One participant successfully moved from concept to earning potential with a grief counselling course. Initially lacking the confidence to appear on camera, she moved from private writing activities to producing video content with growing assurance over a three-month period. Ward highlights these practical transformations as essential steps that enable coaches to develop enduring digital assets.
In January 2026, the Evergreen Academy will broaden its service offerings with specialist support, including technology clinics and legal insight into intellectual property. These additions have been shaped by client requests for targeted, practical guidance during the digital product development process.
To learn more about the Evergreen Academy, visit: go.theforward.biz/freetrainingpr
