The UK’s major public service broadcasters – BBC, ITV, Channel 4 and Channel 5 – will collaborate to launch a free smart TV platform.
Viewers will be able to use ‘Freely’ to browse and watch live TV channels with on-demand content streamed to their smart TV.
This service aims to simplify the viewing experience by eliminating the need for multiple subscriptions and streaming platforms.
Everyone TV – formerly Digital UK – which operates Freeview and satellite twin Freesat, will run the new platform.
The move towards integrating live and on-demand content on a single platform reflects the changing landscape of television consumption. This initiative not only offers viewers more convenience but also aligns with the broadcasters’ commitment to keeping up with technological advancements and evolving viewer preferences.
“Ensuring no one is left behind”
Director-general of the BBC Tim Davie said: “Ensuring the universality of public-service television is sustained into the future is of paramount importance to the UK and all its public service broadcasters.
“We are delighted to be deepening our collaboration in helping viewers access our content, ensuring that, in a digital age, we deliver value for all audiences and that no one is left behind.”
From 2024, viewers will be able to browse channels through a programme guide and use new functions to find shows directly from live TV.