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Thursday, June 13, 2024

Bluebella’s new Pride charity campaign with LGBTQ+ plus stars 

World champion BMX cyclist Shanaze Reade wearing Bluebella Pride swimwear collection 

Several high-profile gay women have posed in multi-coloured swimwear in support of a Pride charity campaign launched by lingerie firm Bluebella.  

They are helping to raise awareness of the Bluebella Pride campaign which is donating 10% of all swimwear profits to a LGBTQ+ charity Outright International during Pride month in June.

World BMX champion Shanaze Reade, Bricks Magazine founder Tori West, wellness content creator Ashira Paraskevas, @lesbiansupperclubpod   podcast hosts Freya Evans and Scarlett Plott, model duo Lara Ghraouii and Kari Riley, intimacy coordinator El Wood, Team GB Olympic rugby players Celia Quansah and Megan Jones, comedian Rosie Turner and singer-songwriter Benedetta Atti @iamtanaofficial, all posed for pictures wearing the new Bluebella Swim collection in the colours of the Pride flag, to raise awareness of the charity which fights for the rights of LGBTQ+ people across the world.

Professional cyclist Shanaze Reade wore a blue Bluebella Lucerne Plunge Bikini and a yellow Bluebella Orta swimsuit to support the campaign, pictured above. 

Bluebella’s CEO and founder Bendell expressed her excitement about the campaign, saying: “It’s amazing to see the most brilliant array of LGBTQ+ people in the rainbow colours of our brand new swim collection. Most importantly we have the honour of once again supporting Outright International’s vital work.”

The swimwear collection is available for purchase on Shoreditch-based Bluebella’s website and is stocked at Victoria’s Secret, Zalando, Simons, Urban Outfitters, Jelmoli and Astarex.

For the whole of June 10% of the profits from the Bluebella Swim collection will be donated to Outright International.


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