Antlara Dental, an international healthcare brand, has unveiled a new sponsorship collaboration with renowned football journalist Fabrizio Romano.

As part of the collaboration, Antlara Dental will sponsor Fabrizio Romano’s YouTube channel, where the partnership will be transparently disclosed at the beginning of each sponsored video. The Antlara Dental logo will also appear in the top-right corner throughout the sponsored content.

With a combined social media audience approaching 100 million followers across platforms, including more than 40 million followers on Instagram alone, Fabrizio Romano is widely regarded as one of the most trusted and credible voices in football journalism. 

The partnership also aligns with Antlara Dental’s broader strategy of collaborating with respected and credible public figures who value transparency and reliability in communication. 

Antlara Dental has also previously collaborated with Dr Sports and continues to expand partnerships across the football and sports media landscape.

Chief dentist Dilek Aksu Guler at Antlara Dental said: “We are delighted to secure this partnership with Fabrizio. I believe his decision to collaborate with us reflects the trust, reputation, and international recognition our brand has built over the years.

“As a healthcare brand serving thousands of international patients, we believe trust and honest communication are essential both inside and outside the healthcare industry.”

Serving a large international patient community, including patients travelling from the UK, Antlara Dental has become known for its patient-focused approach and streamlined treatment journey. With operational clinics in Turkey and Belgium, as well as a London office providing consultation and aftercare support, the company offers international patients continuity and convenience throughout the entire treatment process.

Antlara Dental emphasizes transparent communication, no-pressure consultations, and a no-upselling philosophy, alongside comprehensive travel coordination including airport pickup, hotel accommodation support, and clinic transfers.

For more information, visit www.antlaradental.com and view their Google and Trustpilot pages.

Enviro Waste Management has introduced a new operational approach designed to reduce fuel consumption and improve fleet efficiency by removing unnecessary overnight dustcart usage from its sack collection services.

The company previously used dustcarts across both daytime bin collections and overnight sack collection routes, with sack collections taking place between 12am and 6am.

Following an internal operational review, Enviro Waste Management has now transitioned overnight sack collections onto smaller collection vehicles, while reserving dustcarts exclusively for daytime bin collection operations.

The change means large refuse vehicles are no longer being operated continuously across both day and night shifts.

For waste operators, fuel consumption remains one of the largest operational costs across collection services, particularly for heavy vehicles operating within urban environments. Large refuse collection vehicles consume substantially more fuel than smaller transport alternatives due to their weight, stop-start routing patterns and onboard compacting systems.

As fuel prices and operational costs continue to rise across the industry, many waste companies are increasingly reviewing fleet structures and route planning to identify opportunities for greater efficiency without compromising service reliability.

Enviro Waste Management says the operational review was driven by a wider assessment of how vehicle allocation could be improved across different collection types and time periods.

According to the company, the restructure significantly reduces fuel usage and unnecessary energy consumption without affecting customer collections.

“Dustcarts are essential for larger bin collection operations, but they also consume significantly more fuel due to their size and onboard systems,” said John Kinful, Operations Manager at Enviro Waste Management.

“When we reviewed our overnight sack collections, it became clear that smaller vehicles could complete the same work far more efficiently.”

Reducing unnecessary heavy vehicle usage

Unlike standard vans or smaller trucks, dustcarts require additional energy to operate hydraulic systems and compacting equipment throughout collection routes.

By removing dustcart usage from overnight sack collections, Enviro Waste Management expects to reduce overall fleet fuel consumption, minimise unnecessary engine operation, improve route efficiency, produce lower operational emissions and extend the operational lifespan of heavy collection vehicles.

The company says the operational adjustment forms part of a broader focus on improving efficiency through practical logistics decisions rather than headline sustainability claims.

Smarter operational planning

Rather than relying solely on carbon offsetting or environmental claims, Enviro Waste Management says the focus is on identifying practical operational improvements that reduce waste across the business itself.

The company believes small logistical decisions can collectively have a meaningful impact on fuel usage, efficiency and environmental performance over time.

The company also says operational sustainability is becoming increasingly important for customers looking to work with suppliers that can demonstrate measurable efficiency improvements rather than broad environmental statements alone.

By restructuring collection methods and reducing unnecessary heavy vehicle usage, Enviro Waste Management believes waste operators can improve both operational performance and environmental impact simultaneously.

The company has also introduced more structured sack delivery scheduling for certain customers to reduce repeat journeys and improve logistical efficiency across multi-site operations.

“We’re constantly reviewing how we operate day to day,” added John.

“Sometimes the smarter decision is simply using the right vehicle for the right job. Small operational improvements can create meaningful reductions in fuel usage over time.”

A new industry event, the Hospitality Social Media Summit (HoSS), is set to debut in London on 3–4 September 2026, offering an education-focused forum for hotels, resorts, restaurants and hospitality brands, led by former senior figures from IHG and Hyatt.

Created by Kordie and co-produced with Whitney Reynolds, former Global Director of Social Marketing at IHG Hotels & Resorts, the Summit is designed to move social media beyond content activity and into measurable commercial impact.

Alisa Kremer, Founder of Kordie said: “Hospitality social media has outgrown the content calendar. It now sits at the centre of awareness, reputation, and direct bookings, but most training has not caught up. This is a working summit where teams build the operating models they need to take social seriously at the boardroom level.”

Whitney Reynolds spent 12 years leading global social strategy, content, and creator partnerships across InterContinental, Hotel Indigo, Holiday Inn, Crowne Plaza, and other IHG brands. She built Kimpton Hotels’ social media presence from the ground up, earning Skift’s “Best Social Presence — Hotels” in its inaugural Skiftie Awards and PRWeek’s “Best Consumer Launch” for a social-media-driven campaign. A Brand Innovators “40 Under 40” marketer, Reynolds co-produces and headlines the Summit, leading the Day 1 strategic masterclass.

Whitney Reynolds said: “Today’s social media teams are being asked to do more with social media than ever before. This Summit is about providing attendees with the strategic scaffolding to meet the demands of the job. It brings a business-results-oriented perspective to the work, alongside practical frameworks teams can use immediately to drive performance and visibility.”

Joining the faculty are Laura Ferrari and Stefano Della Schiava, co-founders of SHIFT Collective, a newly launched boutique agency specialising in brand strategy and premium content for hospitality and lifestyle brands.

Ferrari served as Director of Social Media EAME at Hyatt Hotels Corporation from 2019 to 2025, where she led campaigns including the Park Hyatt Fashion Week activation across Milan, Paris, and London, the Andaz creator-led brand campaign, and the World of Hyatt TikTok launch that turned hotel teams into credible brand ambassadors for Gen Z and Millennial travellers.

Before Hyatt, she led global social media at IWC Schaffhausen, directing content productions for major campaigns, product launches, and brand partnerships — including the IWC x Santoni collaboration.

Laura Ferrari said: “Most hospitality brands have global ambitions but local execution that doesn’t quite match. The strategy exists at headquarters, but by the time it reaches the property team in a different country, something gets lost: the nuance, the platform choice, the cultural tone. The result is content that looks consistent on a brand level but doesn’t actually speak to the audience it’s meant to reach.

“That’s the gap I want to help close in this lab. Winning Hearts Worldwide is about giving teams a practical framework to move from “we want to attract international travelers” to a focused, market-fit plan they can brief and execute.” 

Della Schiava brings a complementary creative and production lens, having built the global brand image of Nespresso (creating the Nespresso Content Studio across social, digital, e-commerce, and retail), Toyota Europe (the Beyond Zero 2.0 electrification campaign and the Drop by Drop purpose platform for the Olympic and Paralympic Games), and Mastercard.

Stefano Della Schiava said: “We’re living in a moment where everyone can make content, and AI is making that even easier. But for premium brands, ease is not the point. The point is distinctiveness, consistency and control. A content system is what allows a brand to stay culturally alive without becoming chaotic. It connects strategy, craft, production, governance and data into one living engine. Not to make more noise, but to make every expression of the brand feel intentional.” 

Together, they will lead Winning Hearts Worldwide: Social for International Travellers, a Day 2 lab on multi-market strategy, local messaging, and measurable booking paths for global guests. Their session brings operator-level, campaign-proven experience, giving delegates practical frameworks informed by work with some of the world’s leading hospitality and lifestyle brands.

Unlike traditional conference formats, HoSS is built around implementation. No other event focuses exclusively on hospitality social media at this level. The programme combines the depth of in-person executive education with an innovative digital learning layer, including AI-powered tools and resources that extend value long after the event. Across two days, delegates work through an executive-style programme that helps hospitality teams build strategy, strengthen measurement, deepen creator partnerships, and connect social activity more directly to guest trust and direct demand.

Day 1 is a Strategic Masterclass led by Whitney Reynolds which guides delegates through the foundations of a leadership-ready social strategy, including goal-to-KPI alignment, content pillars, brand personality, audience-channel mapping, modern tactics, and reporting rhythms. Every delegate leaves with a completed Strategy on a Page.

Day 2 involves eight facilitator-led, 90-minute Practical Implementation labs focused on tangible outputs. Each lab follows a framework-to-build structure: delegates work on real scenarios, benchmark against peers, and leave with toolkits, templates, and a clear action plan.

Launching alongside the Summit is a major global research initiative. Kordie is currently conducting a benchmark study, curated by Whitney Reynolds, of more than 300 hospitality social media and marketing leaders across hotels, resorts, restaurant groups, and agencies to define the state of the industry heading into 2027. The findings, covering AI adoption, commercial attribution, team structures, and resource allocation, will be previewed exclusively at the London Summit, providing delegates and media partners with first-look data on how the world’s leading brands are evolving their digital strategies. The full report is planned for distribution to 3,000+ hospitality marketers globally. 

Every delegate receives access to the HoSS Digital Hub, Kordie’s AI-powered learning platform. The Hub provides ongoing access to practical tools, templates, and expert-vetted updates, ensuring the strategies built during the Summit are successfully implemented long after the event closes.

The Summit is designed to carry internationally recognised professional accreditation. Delegates will be able to count attendance toward formal professional development requirements. Certification details will be confirmed ahead of the event.

Tickets and partnership enquiries for the London flagship are open now at hospitalitysocialsummit.com.

A second edition in Madrid will follow in Q4 2026.