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Half of adults want more effort from partners on Valentine’s Day

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Valentine’s Day has been dubbed a waste of money with novelty mugs and cheap underwear amongst the worst presents.

More than half of the 2,015 adults polled, said their partner should make more effort, rather than splurge on presents they don’t even want.

Respondents reported the rubbish gifts they had received included ‘wrong’ perfume, socks, candles and even, a car mat.

But while most said the day of lovers is a waste of time, one in three said they’d be gutted if their better half did nothing to celebrate.

Travel together

The research by Railcard.co.uk, found that one in five said a trip away would be the best romantic gesture with the Lake District top destination in the UK.

Relationship expert and coach, Sarah Louise Ryan, said: “Couples who travel together often end up more fulfilled and happier in their relationship.

“There are many reasons for this; inclusive of the fact it encourages communication and can deepen feelings of commitment as they plan their trips ahead of time, looking towards the future.

“Travel allows more opportunities for romance and time outside of the day-to-day routine, meaning romantic sparks can be reignited.

“Where flowers and chocolates can play a part, this Valentine’s Day I’d encourage all couples to carve out some time to book and experience a romantic getaway, whether for a day trip or a long weekend.”

The study also found 36% had considered a trip together as a way to rekindle a floundering relationship.

Wayne Ashley Parry unveils two new illustrated children’s stories exploring themes of bravery and hope

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Wayne Ashley Parry has announced the release of two new children’s books, Pip and the Star and Big Wave Little Wave, aimed at inspiring young readers.

Published by Maple Publishers, the books deliver uplifting narratives centred on courage, kindness and optimism, supported by vivid illustrations and emotionally resonant storytelling.

In Pip and the Star, readers follow Pip, a small but brave mouse, who joins his brother Tobias in tracking a glowing star that leads them to a Bethlehem stable. During their journey, Pip discovers the significance of the newborn child and gains the courage to protect a meaningful moment.

The story weaves together gentle humour, immersive settings and elements of spiritual reflection, creating a warm introduction to the Nativity story for children and families alike.

“I wanted to show children that courage does not always come from size or strength, but from kindness and conviction,” said Wayne Ashley Parry.

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Early readers have responded positively to Pip and the Star. Geraldine, a parish vicar, read a passage aloud during midnight mass and praised the story for its warmth. 

Another reader, Christine, described the book as “something I absolutely loved” and expressed interest in future stories. The illustrations include contributions from artist Michael Nicholas, whose work complements Parry’s creative vision.

Pip and the Star is available through major international book retailers, including Barnes & Noble, Waterstones, and on Amazon in ebook and paperback editions. 

Big Wave Little Wave, which was published last month, is an imaginative ocean adventure that follows two waves, Big Wave and Little Wave, who set out on an adventure that tests courage, cooperation, and emotional balance.

Wayne added: “Even a quiet presence can make a big difference. The story encourages children to remain calm when life feels stormy.”

The book is also available through Barnes & NobleWaterstones, and on Amazon.

Wayne Ashley Parry is a retired writer and storyteller in his seventies. He previously won second prize in a Welsh short story competition and compiled Afternoon Tea with Guruji, a collection of discourses by his teacher Guru Sri Subrahmanium.

Wayne now focuses on creating children’s stories inspired by spiritual wisdom and life experience, appealing to families, educators, and faith communities seeking thoughtful and imaginative narratives.

Tecnifibre partners with Gallan Tennis Academy in multi-year deal to support junior player development

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Gallan Tennis Academy has entered into a multi-year partnership with Tecnifibre, naming the brand as its Official Racket & Ball Partner.

The agreement represents a significant milestone for the London-based academy, supporting its goal of developing a structured pathway for talented junior players with ambitions to compete at county, national and international levels.

Under the terms of the partnership, Tecnifibre equipment will be used exclusively by GTA coaches during all academy activities. Training sessions and camps will utilise Tecnifibre balls, and the brand will also feature on official academy clothing worn by both players and staff.

Evan Michaels, co-founder of Gallan Tennis Academy, sees the partnership as a reflection of the academy’s broader performance vision.

“If we want to develop serious competitors, we have to create serious environments. That means higher standards, better structure and partnerships with brands that believe in performance. That’s what we’re building at GTA.”

He also stressed that the collaboration is rooted in shared values rather than simple brand visibility.

“We didn’t want a logo on a shirt. We wanted a partner aligned with the standards we are building inside the academy. Tecnifibre’s commitment to performance makes them a natural fit for what we are trying to achieve.”

Founded to deliver a modern and disciplined training structure inspired by leading European academies, Gallan Tennis Academy offers Open Performance Days, intensive camps and frequent matchplay opportunities to support ambitious young athletes.

Head Coach and co-founder Christian Gallan believes the partnership will help strengthen the consistency of the academy’s training environment.

“Consistency is essential in player development. When young athletes train in a professional environment, from coaching standards to equipment and competition, it raises expectations and accelerates progress. Tecnifibre’s focus on performance helps us create that kind of environment for our players.”

As players advance through the academy system, Tecnifibre will have opportunities to back emerging talent through formal sponsorship initiatives.

For Tecnifibre, the partnership highlights its commitment to nurturing grassroots performance settings that help shape the next generation of players.

Ian Bicknell, Tennis Development Manager at Tecnifibre, said: “Gallan Tennis Academy is creating an exciting performance culture around junior development. Their focus on structure, competition and long-term progression aligns closely with Tecnifibre’s philosophy. We’re delighted to support the programme and look forward to working closely with the coaches and players as the academy continues to grow.”

The agreement represents continued progress for Gallan Tennis Academy as it works to establish a long-term performance framework for ambitious players.

“We believe the next British Wimbledon champion is already out there, training right now and dreaming big. Our job is to build the system around them. That’s what GTA is here to do,” Michaels added.

COMET introduces purpose-built AI Assistant to transform incident investigation and root cause analysis

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COMET has launched a new AI-powered capability aimed specifically at enhancing incident investigation and root cause analysis, marking a first for the industry. The newly introduced COMET AI Assistant has been developed exclusively for this purpose, setting it apart from more generalised AI tools.

Rather than adapting existing AI frameworks, the solution has been created from the ground up, drawing on COMET’s long-standing expertise in investigative processes, its proven methodologies and its in-depth understanding of HSEQ-related failure data. This foundation has helped establish COMET as a recognised leader in investigation and root cause analysis.

The introduction of COMET AI Assistant represents an important milestone for the company, which works with organisations across multiple high-risk industries, including oil and gas, aviation, construction, rail, marine and ports, and waste management. Collectively, these organisations represent a workforce of more than 350,000 people across over 190 sites worldwide. The project has involved a significant six-figure investment, demonstrating COMET’s ongoing focus on delivering specialised, high-impact AI solutions.

Designed with real-world investigation challenges in mind, the AI Assistant focuses on three core issues: reducing the heavy documentation workload that can slow down investigations, improving consistency in investigation quality, and enabling organisations to unlock valuable insights from large-scale investigation data that would otherwise remain difficult to analyse.

Two dedicated capabilities

COMET AI Assistant is structured around two distinct but complementary capabilities, each addressing a different stage of the investigation lifecycle.

The first is embedded directly into the COMET Investigate workflow, reducing the documentation burden that delays investigations before they begin, elevating the quality of analysis, and ensuring nothing gets missed regardless of investigator experience or time pressure. The design principle throughout is that the AI supports, and the investigator decides.

The second is delivered through COMET Companion Plus, an evolution of COMET’s AI-powered investigation assistant. Now, a full portfolio intelligence engine, the tool builds on COMET’s long-standing capability to surface trends and patterns through its investigation dashboards and analytics, taking it further by operating across the entire investigation portfolio through natural language conversation. With no technical expertise required, it surfaces the systemic patterns, recurring factors, and emerging risks that manual review cannot reach.

Together, they represent end-to-end AI capability that no other RCA platform can offer.

Independent Validation

The launch follows an independent briefing with Verdantix, the leading analyst network for HSE technology, whose research is used by safety leaders and procurement teams across the industry.

Aleks Milligan, Analyst, AI Applied at Verdantix said: “This is a thoughtfully designed AI application. Its strength lies in combining deep investigative expertise with a practical, human-centred approach, grounded in high-quality data and the RCA methodology. The result is a product capable of delivering meaningful operational value to customers.”

Safe and responsible AI  

COMET AI Assistant is built with enterprise-grade data security and responsible AI governance. The platform does not use OpenAI or any public large language model. Client data is fully segregated and does not leave the client environment or contribute to any shared model. The platform is GDPR-compliant throughout, with per-feature administrative controls that allow organisations to adopt at their own pace.

Mark Rushton, CEO of COMET said: “There is a difference between AI that has been applied to investigations and AI that was built for them. COMET AI Assistant is built on the process, the methodology, and the safety data expertise that drives meaningful prevention. This is not a feature update, it is a category shift in what investigation software can do. We built this because our customers deserved better than a generic AI bolted on to their workflow, and we had the expertise and the methodology to do it properly.”

COMET AI Assistant is available now. Organisations can request a personalised demo here. 

Independent studio BearJam shortlisted in multiple categories for 2026 Brand Film Awards

BearJam, an independent video production company, has been named on the shortlist for several categories at the highly anticipated 2026 Brand Film Awards.

The recognition highlights the company’s focus on delivering compelling brand-led video content, with shortlist placements in the following areas:

  • Best Use of an Influencer/Celebrity
    • For their work with Romans and their client Kellogg’s, which can be viewed here.
  • Best Director
    • Trey Farley, Creative Director at BearJam. His work can be found here.

James Hilditch, Founder and Creative Director at BearJam, says, “We’ve been lucky to have a great run at the Brand Film Awards, so it’s exciting to be back again in 2026. It’s such a strong competition and Director of the Year is always a highlight. I’m so pleased that Trey, our in-house Creative Director, has been shortlisted. He’s had a huge impact on our work this year, and it’s great to see that recognised.”

Being shortlisted across these categories reflects BearJam’s capability to compete with larger, more established studios in the brand video space. It also showcases the talent within its team, whose work continues to attract industry attention.

Trey Farley comments, “Look, if I’m honest, like most creatives, I spend a fair amount of time wondering whether I’m doing something right or just getting away with it! So a nomination like this is a pretty nice signal from the universe saying, ‘hey, relax, you’re doing alright.’ More than anything, I think it’s a reflection of BearJam trusting me to take creative swings, while making sure clients feel like they’re in safe hands.”

The nomination of Trey Farley comes after just over a year and a half with BearJam, working on countless successful projects, each highlighting Farley’s sharp directorial skills.

The team at BearJam says he has reshaped their creative and production workflows, giving producers and editors clearer guardrails, raising the quality bar across every stage of delivery. 

He has brought a distinctive directorial voice, sharpened their creative processes, and strengthened the culture of the studio.

We are proud to nominate Trey Farley for Best Director, a filmmaker who brings craft, curiosity, and humanity to every frame.” – James Hilditch. 

The Brand Film Awards are returning for their 10th year to celebrate and showcase Europe’s best in brand storytelling. 

Nominations submitted will be reviewed by an independent, diverse panel of branded film professionals, including Alessio Nesi, Creative Director at Bloomberg Media, and Gavin Leisfield, Head of Design at Samsung Ads, to determine which organisations are leading the way in their respective categories. 

Winning a Brand Film Award gives organisations valuable and deserved recognition across the industry for boundary-pushing video excellence. 

Hoping to pick up some wins, the team at BearJam are looking forward to the event, excited to network with others within the industry, and celebrate those defining brand video in 2026. 

Supported by PRWeek and Campaign, the Brand Film Awards will take place on 29 April at the Ham Yard Hotel, London. 

Evolution London to host Engage Employee Summit 2026 as thousands of senior leaders and top brands gather

Engage Business Media has announced further updates on the upcoming Engage Employee Summit 2026, scheduled for 20–21 May at Evolution London. The event is set to welcome more than 3,000 senior attendees, supported by 250 speakers and 120 exhibitors across a main platform and six focused content stages.

Guided by the theme “Putting People at the Heart of the Organisation”, the Summit will assemble senior professionals spanning HR, internal communications, reward, wellbeing, DEI, talent and culture. Leading global brands will come together to examine both present-day workplace challenges and the future of work shaped by artificial intelligence.

Now entering its 11th year and extended into a two-day format, the Summit will combine a headline Main Stage with six specialist tracks: Organisational Culture & HR Leadership; Talent, Skills & Workforce Evolution; Internal Communications & Employee Voice; Communication & the Connected Workplace; Wellbeing, Diversity & Inclusion; and Reward, Recognition & Benefits.

This structure is designed to offer a flexible learning experience, enabling delegates to engage with keynote presentations, practical case studies and targeted sessions, while exploring cross-cutting themes such as trust, AI integration, inclusion and the changing nature of work.

The Main Stage will bring together senior executives from organisations including Space NK, Oxfam, Samsung Electronics, BBC News, Sky, Monzo and Lloyds Banking Group. These speakers will examine leadership challenges, talent priorities and the importance of trust in an increasingly AI-enabled environment.

Discussions will address pressing questions around workforce readiness, what elements of work should evolve—or remain unchanged—as AI advances, and the issues currently occupying the minds of senior HR and people leaders.

On the Organisational Culture & HR Leadership stage, contributors from The White Company, AXA, bp, Nestlé UK&I, Halfords and Four Seasons Hotels and Resorts will share practical insights into embedding purpose and values into everyday organisational culture.

The Wellbeing & Inclusion stage will feature voices from HSBC, Entain Group, Aviva, Bupa, Unilever and JLR, focusing on areas such as neurodivergent talent, psychological safety, women’s health, inclusion ROI and the integration of wellbeing into core business strategies.

Two stages dedicated to internal communications—Internal Communications & Employee Voice and Internal Communications & the Connected Workplace—will explore how organisations are reshaping communication and engagement practices.

Speakers from Samsung Electronics, Betfred, Evri, Sky, BBC News, ODEON Cinemas Group, Holland & Barrett, Visa, British Airways Euroflyer, Starbucks and ASOS will cover topics including navigating continuous change, scaling employee listening, measuring communication effectiveness and preserving authenticity in automated systems.

The Reward, Recognition & Future Benefits stage will bring together experts from Jet2.com, Gymshark, British Airways, Whitbread, Next and Auto Trader to examine evolving reward strategies, financial wellbeing and the future direction of employee benefits.

Meanwhile, the Talent, Skills & Workforce Evolution stage will include organisations such as British Airways Euroflyer, GAIL’s, Standard Chartered, JPMorgan Chase & Co., Knight Frank and the British Heart Foundation. Sessions will explore workforce planning, skills development, leadership pipelines and retention in a competitive labour market influenced by AI.

Across the event, the exhibition area will feature over 120 providers offering solutions in employee engagement, communications, wellbeing, DEI, AI technologies, learning platforms and workforce analytics.

Delegates will be able to attend live demonstrations, assess different solutions and form partnerships to help deliver people and culture strategies effectively. Networking opportunities will be embedded throughout, including structured meetings, themed discussions and the Night Summit taking place after the first day.

The Startup Innovation Village will highlight emerging and fast-growing companies developing innovative solutions for employee experience, HR and communications, with a particular focus on AI, analytics, wellbeing and the digital workplace.

Attendance at the 2026 Engage Employee Summit is free for qualifying senior HR and People leaders, providing full access to all sessions, exhibitions and networking opportunities.

With only a limited number of sponsorship and partnership packages remaining, organisations interested in gaining visibility at the event are encouraged to get involved without delay.

WeFile launches to streamline CT600 submissions and Companies House filings

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WeFile, a newly introduced online filing solution designed specifically for UK limited companies, allows directors and small business owners to prepare and submit their CT600 corporation tax returns to HMRC, alongside annual accounts to Companies House, all within a single, user-friendly web platform.

The system removes the reliance on costly accounting software or external professionals for straightforward filings, giving business owners greater control over their compliance responsibilities.

For many years, corporation tax filing in the UK has been a disjointed and often confusing process. Directors frequently need to navigate multiple government systems, outdated tools and complex documentation, or alternatively incur significant costs by hiring an accountant for relatively simple submissions.

WeFile changes this by bringing the entire filing workflow into one guided, step-by-step wizard. Users are walked through every stage of the process:

  • Company details — automatically fetched from Companies House using the official API
  • Profit & Loss statement — with logical fields and automatic corporation tax calculation
  • Balance Sheet — with real-time validation and automatic balancing checks
  • Account type selection — intelligent detection of whether the company qualifies for Micro-Entity (FRS 105) or Total Exemption Full (FRS 102) accounts
  • HMRC & Companies House credentials — securely entered and used only for submission
  • Review & submit — preview your complete filing before sending it to both HMRC and Companies House

“We built WeFile because we believe every UK company director should be able to file their own tax return without needing a degree in accounting or spending a fortune on professional fees.”

WeFile generates fully compliant CT600 XML submissions using the HMRC GovTalk protocol. Returns are submitted directly to HMRC’s gateway, and users can track the status of their submission in real time — from acknowledgement through to final acceptance.

The platform produces iXBRL-tagged accounts in the correct inline XBRL format required by Companies House. Both Micro-Entity (abridged) and Total Exemption Full accounts are supported, along with dormant company accounts.

WeFile integrates directly with Xero, QuickBooks Online, and FreeAgent via secure OAuth connections. Users can import their trial balance data in seconds, which is automatically mapped into the CT600 computation — eliminating manual data entry entirely.

Intelligent Automation

  • Auto-calculated corporation tax — enter your profit and loss figures and WeFile computes the tax due at the correct rate
  • Account type detection — based on turnover, gross assets, and employee count, WeFile recommends the right accounts format
  • Filing period detection — return periods are fetched directly from Companies House, so users always file for the correct dates
  • Real-time balance sheet validation — ensures your assets equal liabilities plus equity before submission

Security and Compliance

  • Two-factor authentication (2FA) — via authenticator app for all user accounts
  • Encrypted credential handling — HMRC and Companies House credentials are used only for submission and are never stored in plain text
  • OAuth-only integrations — WeFile never sees or stores passwords for Xero, QuickBooks, or FreeAgent
  • Session management — users can view and revoke active sessions at any time

All submissions use official government APIs and protocols — the same channels used by professional accountancy software — ensuring full compliance with HMRC and Companies House requirements.

Unlike generic international tax platforms, WeFile is built exclusively for UK limited companies. Every feature, every form field, and every calculation is tailored to the specific requirements of:

  • HMRC — Corporation Tax Self Assessment (CT600)
  • Companies House — Annual accounts filing under the Companies Act 2006
  • FRS 105 — The Financial Reporting Standard applicable to Micro-entities
  • FRS 102 — The Financial Reporting Standard applicable in the UK and Republic of Ireland

This UK-first approach means users never have to navigate irrelevant options or translate foreign tax concepts. Everything is designed around the British tax calendar, Companies House filing deadlines, and HMRC compliance requirements.

WeFile is available now at https://wefile.co.uk. Company directors can create a free account, add their company using the Companies House company number, and begin preparing their filing immediately.

CareerDays.io sees student attendance climb by 40% as Gen Z turns to career events

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CareerDays.io, a programmatic job search engine designed to connect employers with students and those at the start of their careers through live career events, has announced a 40% increase in student participation across its events in the last 12 months. This rise highlights changing behaviours in how graduates pursue employment opportunities.

This increase points to a broader movement among Gen Z job seekers, who are showing a clear preference for engaging directly with employers through interactive and live experiences, rather than depending exclusively on conventional online application processes.

“Candidates today want more than just submitting applications—they want direct access to employers and meaningful conversations,” said Adam K, Head of Partnerships at Sourcing Square. “We’re seeing a clear shift toward experience-driven hiring, where both employers and job seekers benefit from face-to-face or live interactions.”

Recent data collected from CareerDays.io events reveals:

  • 40% increase in student attendance YOY.
  • 2x higher engagement rates reported by employers compared to traditional job boards
  • Growing demand for in-person and virtual hiring events across multiple industries
  • Increased participation from employers seeking faster and more effective recruitment methods

While job boards continue to play a role in recruitment, many employers are experiencing challenges with high application volumes and low candidate engagement. Career events offer a more efficient alternative by enabling recruiters to connect directly with pre-qualified candidates, assess soft skills in real time, and accelerate the hiring process.

This approach is particularly appealing to Gen Z job seekers, who value transparency, immediacy, and authentic interactions during their job search journey.

The data points to a broader transformation in hiring practices, with employers increasingly adopting what can be described as experience-based recruitment strategies. Career events provide a dynamic environment where candidates can showcase their communication skills, personality, and enthusiasm—factors that are often difficult to evaluate through online applications alone.

Employers are also leveraging these events to strengthen their employer brand and build long-term talent pipelines, rather than focusing solely on immediate hiring needs.

CareerDays.io continues to expand its reach, hosting events that bring together employers and early-career talent in accessible, engaging formats. By bridging the gap between candidates and recruiters, the platform aims to support more efficient hiring outcomes and improve the overall job search experience.

“As the workforce continues to evolve, so too must the way we connect talent with opportunities.” Mario D’Auria “Career events are becoming a central part of that evolution.”

Careerdays.io is the world’s first programmatic career search engine that boasts the most extensive repository of career events, job listings, and training & educational courses. Leveraging the transformative potential of AI, our platform serves as a powerful catalyst, accelerating the journeys of students, recent graduates, and ambitious professionals towards the forthcoming zenith of their careers. 

This platform goes beyond mere connection – it facilitates direct and meaningful interactions between individuals and the professionals and experts who shape industries. Employers, recruiters, career mentors, and educational advisors are all here in this space.

For more information, visit: https://uk.careerdays.io/

Wayne Ashley Parry announces release of two illustrated children’s books exploring bravery and hope

Retired storyteller Wayne Ashley Parry has announced the launch of two new children’s books, titled Pip and the Star and Big Wave Little Wave.

Published by Maple Publishers, the books are designed to inspire young readers with themes of courage, kindness and hope, supported by vivid illustrations and engaging, heartfelt narratives.

In Pip and the Star, readers follow Pip, a small but determined mouse, who, along with his brother Tobias, spots a glowing star and journeys towards a stable in Bethlehem. During this journey, Pip learns about the significance of the newborn child and finds the bravery to protect a meaningful moment.

The story weaves together gentle humour, an immersive atmosphere and spiritual elements, creating a warm and accessible introduction to the Nativity for younger audiences.

“I wanted to show children that courage does not always come from size or strength, but from kindness and conviction,” said Wayne Ashley Parry.

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Author Wayne Ashley Parry

Early readers have responded positively to Pip and the Star. Geraldine, a parish vicar, read a passage aloud during midnight mass and praised the story for its warmth. 

Another reader, Christine, described the book as “something I absolutely loved” and expressed interest in future stories. The illustrations include contributions from artist Michael Nicholas, whose work complements Parry’s creative vision.

Pip and the Star is available through major international book retailers, including Barnes & Noble, Waterstones, and on Amazon in ebook and paperback editions. 

Big Wave Little Wave, which was published last month, is an imaginative ocean adventure that follows two waves, Big Wave and Little Wave, who set out on an adventure that tests courage, cooperation, and emotional balance.

Wayne added: “Even a quiet presence can make a big difference. The story encourages children to remain calm when life feels stormy.”

The book is also available through Barnes & NobleWaterstones, and on Amazon.

Wayne Ashley Parry is a retired writer and storyteller in his seventies. He previously won second prize in a Welsh short story competition and compiled Afternoon Tea with Guruji, a collection of discourses by his teacher Guru Sri Subrahmanium.

Wayne now focuses on creating children’s stories inspired by spiritual wisdom and life experience, appealing to families, educators, and faith communities seeking thoughtful and imaginative narratives.

Majority of UK firms misunderstood by AI systems, new research finds

New research indicates that most UK businesses are not being effectively interpreted by AI platforms, highlighting a growing gap in visibility as search behaviour evolves.

The founders behind the study spent over a year refining their framework and methodology before introducing their offering to the market.

Rank4AI has officially launched as a UK agency focused on improving visibility within AI-driven search, following an extended period of research into how businesses are represented in AI-generated results.

The launch reflects a broader shift in user behaviour, as AI platforms increasingly replace traditional search methods, with users favouring conversational recommendations over browsing lists of links.

Co-founders Adam Parker and Jimmy Connoley analysed hundreds of UK business websites across multiple industries. Their work explored how platforms including ChatGPT, Claude, Gemini, Perplexity and Google AI interpret, describe and recommend businesses. The findings revealed that more than 80% of companies lacked the essential signals needed for AI platforms to understand their identity, services, or relevance.

“We did not set out to launch an agency. We set out to understand how AI platforms decide which businesses to recommend and which to ignore. What surprised us was not that some businesses were missing from AI answers. It was how few had the foundations in place to appear at all. The signals that AI platforms look for are fundamentally different to the ones businesses have been building for Google. That is the problem Rank4AI exists to solve.” Said Adam Parker, Co-Founder, Rank4AI.

This research resulted in the development of the Rank4AI AI Search Framework, a structured approach built around the Five Signal Model. The model identifies five key layers that influence whether an AI platform will confidently recommend a business: Identity Clarity, Subject Authority, Meaning Architecture, Ecosystem Validation and Signal Consistency.

Parker leads on strategy and framework design, while Connoley manages day-to-day operations. Connoley’s background includes scaling digital businesses across growth strategy, commercial performance and marketing leadership.

According to the founders, UK businesses are not yet adequately prepared for the growing dominance of AI-led discovery.

“This is the biggest shift in how people discover businesses. AI platforms are giving direct answers, not lists of links. Every type of business, from local firms to household names, needs to think about how these systems understand them.” Added Adam.

A different kind of agency 

Rank4AI positions itself as a hands-on consultancy rather than a traditional SEO agency or software tool, working directly with client teams to align how their business is interpreted by AI systems. The company says AI visibility cannot be approached in the same way as traditional search optimisation, where rankings can be engineered through keywords and links. 

Every engagement begins with a free AI visibility audit. The full AI Search Framework is also available at no cost on the company’s website. 

“Too often businesses do not fully understand what their agencies are doing. We explain our logic, our methodology and our reasoning. If we cannot explain why we are doing something, we should not be doing it.” Said Jimmy Connoley, Co-Founder, Rank4AI.

Alongside direct client work, Rank4AI operates an advisory arm working with marketing agencies, enterprise marketing teams, in-house leaders and industry bodies to help them understand and adapt to the shift toward AI-driven search. 

Rank4AI expects AI driven discovery to become a primary channel for business visibility over the next 12 to 24 months. The company is now onboarding clients across the UK. 

IBSA UK&I to directly manage ialuril® commercial operations in UK and Ireland

IBSA UK&I has confirmed that it will assume direct oversight of the commercialisation and distribution of ialuril® throughout the United Kingdom and Ireland, effective from 9 April 2026.

Ensuring a stable supply chain and a smooth handover for customers is the company’s immediate focus. Oxford Pharmacy Store (OPS) has been appointed as the principal NHS distribution partner, responsible for processing orders and supplying NHS organisations, with direct support from IBSA UK&I. The product will also remain available via AAH Pharmaceuticals and Alliance as alternative supply channels.

Developed and manufactured by IBSA, ialuril® forms part of the company’s broader expertise in hyaluronic acid-based therapies. IBSA is internationally regarded for its leadership in this field and continues to invest in advancing treatments within urology and uro-gynaecology. Taking direct control of commercial activities reflects a strategic step in strengthening stewardship of the product.

The transition follows the launch of IBSA’s UK affiliate in 2022, which enabled the organisation to oversee its commercial strategy locally. Bringing ialuril® under direct management ensures alignment with IBSA UK&I’s expanding portfolio in uro-gynaecology, including Hyaluxelle® and Perovial®.

ialuril® (sodium hyaluronate, sodium chondroitin sulphate and calcium chloride) is presented as a 50ml pre-filled syringe equipped with a Luer-Lock Adapter and ialuadapter®, with no changes to its composition, format, or clinical purpose. It continues to be used to restore the glycosaminoglycan (GAG) layer of the bladder lining, particularly in patients experiencing recurrent issues such as cystitis from various causes.

Aspire Pharma has represented IBSA in the UK and Ireland for more than a decade, helping to ensure consistent access to ialuril® for healthcare providers. IBSA has acknowledged and thanked Aspire Pharma for its longstanding partnership and support.

Steven Knapp, General Manager of IBSA UK&I, said: “We are pleased to take on direct responsibility for ialuril® in the UK and Ireland. This transition reflects IBSA’s growing commitment to the urology and uro-gynaecology therapy area and allows us to work more closely with healthcare professionals and NHS partners. Our focus is on ensuring continuity of supply and strengthening the support we provide to clinicians so that patients can continue to access effective treatment.”