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Saturday, April 20, 2024

Iconic prints and products to mark 70 years of Laura Ashley

Top home furnishings brand Laura Ashley is celebrating 70 years with a limited-time mini exhibition this month.

Fans of the brand will be able to saunter down London’s Floral Street and enjoy a showcase of iconic prints and products from its long history.

This treasure trove is usually closed to the public for a limited time, people will be able to enjoy a sneak peak of past designs used to inspire today’s collections.

As part of the exhibition, a classic British phone box has been transformed with a floral Laura Ashley pattern.

The tulips design is being relaunched for the anniversary and will be seen on a range of bedlinen, curtains, wallpaper and much more.

Those who venture down can also get an exclusive look at how Laura Ashley, who hailed from Wales, influenced ladies’ fashion.

Photos will bring to life the history of the designer through different materials including magazines whilst kitchen home decor, including the much-loved tea sets of the sixties, will also be on show to be admired.

Many of these iconic designs are still found in British homes, and they continue to inspire interior trends in 2023.

Helen Ashmore, head of design at Laura Ashley, says: “The ‘mini exhibition’ aims to spotlight the iconic designs that transformed interiors and wardrobes from the textiles that boldly paved a way for print to the ceramics that became staples in British homes.

“The original archive is packed with 100,000 pieces of unique artwork, textiles and treasures, preserved in a Cheshire salt mine so it has been wonderful to curate a mini exhibition so people can view a small piece of the Laura Ashley story.”

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