Leading builders’ merchant Jewson has announced a 12-month sponsorship deal with darts player James Wade, ahead of the 2025/26 Paddy Power World Darts Championship.
James has spent more than two decades playing darts among the world’s elite, claiming multiple titles including the Premier League in 2009, The Masters in 2014 and the World Series in 2018. He is the number seven seed for the upcoming World Darts tournament, which will take place throughout December and January.
Jewson’s iconic branding will adorn James’ shirt when he takes on Japanese player Ryusei Azemoto in the first round, on Wednesday 17th December, and in games throughout 2026.
Sam Johnson, Marketing Operations Director for Jewson, said: “James is a legendary darts player who lots of our customers, suppliers and team members will be familiar with, having cheered him on from home during many gripping matches over the years.
“James displays similar traits to the tradespeople and builders we work with every day – precision, accuracy, consistency, professionalism, and performance under pressure, to name just a few – making him a great fit for our brand. He has also spoken openly about his challenges with mental health, something many people within the Jewson community and wider community are committed to supporting.
“We wish James the best of luck with in the PDC World Darts Championship and look forward to working with him well into the future.”
