PADDOX, a newly launched online search platform for horse riders, is making it faster and easier to discover equestrian competitions, events and activities. Designed specifically for the riding community, the website is already being praised by early users for removing much of the effort involved in planning days out with their horses.
Riders across the UK are familiar with the frustration of checking multiple websites to find suitable competitions, clinics or rallies. PADDOX addresses this challenge by offering a single, comprehensive database that brings together listings from all major equestrian booking platforms in one place.
Using automated technology, PADDOX scans the web daily for newly published equestrian events. These listings are then presented on a single search page, organised by discipline, date and location, allowing users to view all relevant opportunities at a glance, regardless of which platform is hosting the booking.
Data gathered by PADDOX over the past year highlights the scale of the problem it aims to solve. In 2025, 85 riding centres across the UK advertised events on more than one booking site, with some venues using up to five different platforms to promote their activities.
The challenge becomes even greater for riders searching across wider areas. In postcode regions such as TA around Taunton, riders may need to monitor up to eleven separate event directories to stay fully informed. PADDOX replaces this fragmented approach by displaying all relevant listings on a single, unified results page.
During its development and testing phase, PADDOX indexed 85,000 individual event listings in 2025 and is expected to exceed that figure in 2026. Riders can also subscribe to personalised email alerts, receiving automatic notifications when relevant local events are added or updated, including changes to venues, dates or event details.
About PADDOX
PADDOX is the brainchild of Harriet Pappenheim, a keen, lifelong horse-lover based in Somerset with a passion for getting youngsters in the saddle. Frustrated by all the time spent looking for riding events for her daughter she enlisted the help of her software developer husband to build a search engine just for riders.
“It’s been a huge help for our users so far,” Harriet says. “Unless you have the time to trawl through multiple booking platforms regularly, it’s easy to miss events. As the majority of equestrians are time poor but keen to keep track of competitions & fun activities, PADDOX’s email alerts are a real game changer.”
The PADDOX database usually has between 5,000 and 14,000 upcoming listings, including competitions, rallies, training sessions, arena hires and more, at any one time. The website is free to try out at https://www.paddox.net
