As the UK continues to navigate economic uncertainty and a slow recovery following the pandemic, the importance of confident and capable sales teams has become increasingly clear, according to a leading sales professional.
Kenan Mumcu, who has spent 35 years working across retail, export and sales training, believes that stronger sales skills could play a meaningful role in boosting business resilience and supporting national economic growth.
“People are often frightened to sell, but confidence and the right mindset can transform not only individual performance but also the broader business landscape,” said Mumcu. “In challenging economic times, a winning sales mindset can help companies maintain revenue, protect jobs, and drive innovation.”
Research shows that businesses investing in sales development often see substantial returns, with training delivering between £4 and £6 for every £1 spent. Meanwhile, exports remain a vital driver of the UK economy. A report from the British Chambers of Commerce suggests that even a 2% increase in exports could result in a 0.6% uplift in national growth, generating billions in tax revenue. Confident, well-trained salespeople are better equipped to understand international customers and convert overseas opportunities.
Kenan’s views are informed by extensive real-world experience. He has held leadership positions at Harvey Nichols and delivered top-level sales results for Dolphin Bathrooms and Sharps Kitchens, generating £16 million in sales over the course of his career. His achievements have earned him recognition in global business hubs including New York, Las Vegas, Dubai and Hong Kong.
Now, Kenan is focused on coaching UK sales teams to adopt a mindset of confidence, purpose and professionalism. His work highlights how investing in people – through training, mentorship and culture – can help businesses succeed even when economic conditions are uncertain.
