Hizero is preparing to present a significant shift in its long-term direction at IFA 2026 in Berlin this September, signalling what it describes as its most important development to date in the home hygiene sector. Hizero
The company says the upcoming showcase will represent more than a typical product launch, instead introducing a wider strategic vision aimed at reshaping how hard surface cleanliness is approached in both residential and professional settings. Hizero indicates that this next phase will combine new product introductions with a broader rethink of hygiene, efficiency and everyday home care.
The announcement arrives amid growing consumer interest in reducing the time and effort spent on household maintenance, alongside increasing demand from businesses for more efficient and intelligent cleaning solutions across varied environments.
For many years, the cleaning industry has largely advanced through gradual refinements of existing tools. Hizero argues that the next stage of development requires a more fundamental shift in mindset.
“We believe people are ready for a new conversation,” said Sam Li, CEO and founder at Hizero.
“For generations, cleaning has been treated as an unavoidable household chore. We believe there is an opportunity to rethink that assumption and explore how technology can help people spend less time maintaining their environments and more time enjoying them.”
At IFA 2026 in Berlin in early September, Hizero will present a new range of solutions designed to expand access to its technology while supporting its broader vision for the future of hard surface hygiene.
The company also plans to outline a strategic roadmap intended to challenge traditional ideas around cleaning, productivity, convenience and modern living.
Industry observers attending IFA can expect:
- New product introductions across multiple market segments
- A broader hard surface hygiene vision extending beyond traditional floorcare
- New insights into how consumers think about cleaning, time and wellbeing
- A refreshed perspective on the evolving relationship between people, technology and home maintenance
Hizero believes the coming decade will bring a major transformation in how homes and workplaces are maintained and says it intends to play a leading role in shaping that change.
Further details will be announced at IFA 2026 in Berlin.
