Oudh Shop, a family-owned UK retailer specialising in Arabian oud perfumes, attar oils and alcohol-free fragrances, has reported a 40% increase in customer demand over the last 12 months. Perfume oils and multi-fragrance bundles have emerged as the strongest-performing product categories, reflecting changing preferences among UK fragrance buyers.
The increase comes amid growing appreciation for oud fragrances throughout the UK, with an expanding number of Western perfume brands introducing premium oud-inspired collections. Against this backdrop, Oudh Shop continues to focus on making authentic Arabian oud products more accessible and affordable, bringing traditional fragrances within reach of everyday consumers rather than limiting them to specialist fragrance boutiques and high-end department stores.
Two product categories have been particularly influential in the retailer’s recent growth. The first is oud and musk perfume oil, commonly referred to as attar. These concentrated, alcohol-free fragrances are attracting customers who appreciate how the oils gradually develop on the skin. They are also popular among those seeking a wudu-friendly fragrance option instead of conventional alcohol-based perfumes.
The second area of increased interest is fragrance bundles and gift collections. Increasingly, shoppers are opting for multi-fragrance perfume sets that allow them to experience several scents from one perfume house rather than purchasing a single full-sized bottle. This approach provides greater variety, making it easier to select different fragrances for everyday wear, special occasions and changing preferences. An example is Anfar’s Element Edition, a collection of three extrait fragrances inspired by wood, sand and fire.
“Customers are increasingly looking for different fragrance options while still expecting genuine products,” said Shah, founder of Oudh Shop. “We are seeing stronger sales of fragrance sets and attar oils compared with individual bottles. People enjoy having a selection of scents that they can choose from depending on their mood, the occasion or the day. At the same time, authenticity matters. They want confidence that they are purchasing genuine oud rather than synthetic alternatives. Making authentic Arabian fragrances accessible has always been central to our business, and that commitment remains the same as we continue to expand.”
Oudh Shop is an authorised stockist of Oudh Al Anfar, Anfar London and Adyan, alongside a selection of fragrances from Ajyad and Asten. Across these brands, the retailer offers more than 200 fragrance options, with prices starting at £14.99.
Having served over 6,000 customers throughout the UK, the business also operates a wholesale service for independent retailers and resellers, as well as offering international shipping. Customers placing UK orders above £20 are eligible for complimentary Royal Mail Tracked 24 delivery. A 30-day returns policy is also available.
Customers can browse the complete fragrance collection and discover the latest offers through oudhshop.co.uk.
