Travel FX has been named Silver winner for Best Foreign Exchange Retailer at the British Travel Awards 2025, an uncommon accomplishment for an online-only business operating in a sector dominated by large high-street and airport operators.
The result highlights a changing landscape within the travel money market. Determined by votes from the travelling public, the British Travel Awards are among the most influential accolades in UK travel. Achieving Silver without a physical retail footprint underscores the strength of Travel FX’s customer proposition.
Major foreign exchange retailers typically rely on extensive branch networks and airport concessions, giving them continuous exposure and the opportunity to sell currency at the point of travel booking or departure. This built-in advantage has traditionally shaped consumer behaviour. Online-only providers must instead persuade customers to actively choose them.
Travel FX has done so by prioritising value above all else.
Rather than competing on convenience or add-on services, the company has built its reputation on offering consistently strong exchange rates. Its focus on fair pricing, clarity and reliability has resonated with customers and allowed it to compete effectively with much larger organisations.
The Silver award in 2025 builds on a pattern of success. Travel FX has now achieved multiple top-three finishes at the British Travel Awards, demonstrating sustained performance and a loyal customer base in one of the most competitive categories in travel.
Market analysts point to the result as evidence of a broader shift. Travellers are increasingly informed and willing to move away from traditional outlets in favour of specialist providers that deliver better value and efficiency.
For Travel FX, this latest recognition reinforces the credibility of its online-only model. It shows that success in foreign exchange no longer depends solely on physical presence, but on meeting customer expectations around pricing and service.
As the industry continues to evolve, Travel FX’s Silver award stands as a clear example of how digital-first businesses are reshaping the competitive landscape.
